GRE arguments & issues

《GRE arguments & issues》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、GreBible'sGRESuccessGuide-2AWA-Argument171Thefollowingappearedinamemofromthemarketingdirectorof"BargainBrand"Cereals.Oneyearagoweintroducedourfirstproduct,"BargainBrand"breakfastcereal.Ourverylowpricesquicklydrewmanycustomersawayfromthetop-sellingcerealcompanies.Althoughthecompaniesproducing

2、thetopbrandshavesincetriedtocompetewithusbyloweringtheirprices,andalthoughseveralplantointroducetheirownbudgetbrands,notoncehaveweneededtoraiseourpricestocontinuemakingaprofit.Givenoursuccesssellingcereal,BargainBrandshouldnowexpanditsbusinessandbeginmarketingotherlow-pricedfoodproductsasqui

3、cklyaspossible.              Obviously,themarketingdirectorisenthusiasticaboutBargainBrandCereals'successinsellinglow-pricedbreakfastcereal.Themarketingdirectorstatesthatoveroneyear,theverylowpricesofthecerealtookmanycustomersawayfromthetop-sellingcerealcompaniesandthatdespitethetopbrandcere

4、alcompaniesreducingtheirpricesandplanningtointroducebudgetbrands,BargainBrandhasneverhadtoraiseitspricestocontinuemakingaprofit.Themarketingdirectorthencomestotheconclusionthatthecompanyshouldexpandthebusinessandstartsellingotherlow-pricedfoodsassoonaspossible.Atfirstglance,themarketingdirec

5、torwouldappeartohaveagoodidea,butuponcloserinspectiononecanseethatmoreresearchshouldbedonebeforesuchproductsarelaunchedinthemarketplace.      Inthefirstplace,BargainBrandCereals'low-pricedbreakfastcerealshaveonlybeenonthemarketforoneyear-averyshorttimeintermsofanalyzingtheoverallsuccessorfai

6、lureofaproduct.Withsuchashorthistory,itisimpossibletoevaluatethelong-termviabilityoftheproductinthemarketplace,particularlywithrespecttotheactionsandreactionsofcompetitors.Themarketingdirectorevenmentionsinhisorhermemothatthetopbrandshavealreadytriedtocompetebyloweringprices.Itislikelystillt

7、ooearlytotellwhateffectthatwillhaveonthefuturesalesofBargainBrandscereal.Additionally,themarketingdirectorstatesthatseveralofthecompaniesproducingthetop-sellingbrandsplantointroducetheirownbudgetbrands,indicatingthattheyhavenotyetdoneso.Heorshealso