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1、6ThefollowingwaswrittenasapartofanapplicationforasmallbusinessloanbyagroupofdevelopersinthecityofMonroe.“AjazzmusicclubinMonroewouldbeatremendouslyprofitableenterprise.Currently,thenearestjazzclubis65milesaway;thus,ourproposedclub,theCNote,wouldhavethelocalmarketalltoitself.Plus,jazzisext
2、remelypopularinMonroe:over100,000peopleattendedMonroe’sjazzfestivallastsummer,severalwell-knownjazzmusiciansliveinMonroe,andthehighest-ratedradioprograminMonroeis‘JazzNightly,’whichairseveryweeknight.Finally,anationwidestudyindicatesthatthetypicaljazzfanspendscloseto$1,000peryearonjazzent
3、ertainment.ItisclearthattheCNotecannothelpbutmakemoney.”Itiswidelyheldbeliefthatit’salwayswisetoinvestinsomethingwelcomedwhilenoteasilyavailableinanarea.Obviously,thearguerisconfidentinmakingsatisfactoryprofitbyhavingajazzmusicclubinMonroe,wherejazzmusicisprevailingwhilenorelevantclubexis
4、ts.Theargumentseemssoundandconvictiveatfirstglance,butIamafraidthattherearesomeflawsinitthatunderminedthevalidity.ThearguersawJazz’sattractioninMonroe,wherethehighest-ratedradioprogramisJazzrelevant.HencehestraightlydeclaresthataJazzclubwillhaveagoodlocalmarketthere.Butnowadayspeoplearebu
5、sywiththeirjobsandmightnothaveenoughtimetopatronizeclubsasfrequentlyasbefore.ThankstotheradioandCDsets,everyonecanenjoymusicanytime,anywhere.Forinstance,ontheirwaybackhome,whenpreparingdinner,orbeforesleeping.Whilegoingclubs,ontheotherhand,mightbesomethingtooluxuriousforthemtoaffordforlac
6、kingoftime.AfurtherinvestigationonhowoftenpeopleofMonroewillgotojazzclubsisneededbeforethearguercansweepoutthedoubtwhethertheC-noteclubwillhaveenoughcustomer.Jazz,asanyotherformsofarts,hasitsownrelativestablegroupofbuffs,whoarelikelytosticktoseveralartistsforalongtime,whichmeanspeoplewill
7、notturntoanothercluborartistsoeasilyastryanotherbrandofmilk.SoiftheinvestorsofC-notewanttoseegoodreward,whattheyhavetodoismuchmorethanjustbuildtheclubandinvitesomejazzmusicians.IftheyfailedtoofferappealingcaseofmusicianstoresidentsofMonroe,I’mafraidthesincerefanswil
