A NEW PERSPECTIVE ON THE EXPERIENCE ECONOMY ...

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1、ANEWPERSPECTIVEONTHEEXPERIENCEECONOMYMeaningfulExperiences123ByAlbertBoswijk,ThomasThijssenandEdPeelenTheEuropeanCentrefortheExperienceEconomy,TheNetherlands1.IntroductionTheexperienceeconomyisaboutmorethanjustofferingastagedsettingforanexperience.Thepointofdeparture

2、needstobetheindividual’spersonalexperience:hisorhereverydayworldandsocietalcontext.Inlinkingpersonal,social,culturalandeconomicexperiencesandmakingthemmanageableinpractice,ANewPerspectiveontheExperienceEconomytakesthecurrentstateofknowledgeinthisfieldastepfurther.The

3、authorsapproachtheexperienceeconomyfromtheperspectiveoftheindividualandhisorherpotentialprogramofgivingmeaningtohisorherlife.Wearereturningtoahumanscaleinourthoughtandactionsandshiftthefocusfrom‘thesupplier’and‘theorganisation’to‘theindividual’.Thisarticledescribesth

4、efoundationsofmeaningfulexperiences,theparticulardesignprinciplesthatapplytothemandhowyoucanbringthewholeconcept—fromtheideatothereality—intoactualpractice.Theexperienceeconomyismorethanjust’exciteme’,‘feedme’and‘entertainme’.Businessesandorganisationscanplayameaning

5、fulroleinhelpingtheindividualtofindhisorherownway.AttheEuropeanCentrefortheExperienceEconomy,aspartofthePrimaVeraResearchProgramoftheUniversityofAmsterdamwearedevelopingnewtheoriesontheExperienceEconomythroughresearchandcollectivelearninginacommunityofpractice.Inthis

6、paperwewishtoshareourearlynotionsofournewperspectiveontheExperienceEconomy,wherehumanexperienceisthestartingpointofourinquiry.Themainquestionswewilldiscussinthesectionsofthispaperare:1)Whatisthenatureofhumanexperience?2)Whatistheprocessofcreatingmeaning?3)Whatarethec

7、haracteristicsofmeaningfulexperiences?4)Whatarethestartingpointsinbringingaboutmeaningfulexperiences?5)Whatarethedesignprinciplesofmeaningfulexperiences6)Whatarethestagesindesigninganddevelopingmeaningfulexperiences?2.HumanExperiencesInthissectionwediscussthenatureof

8、personal,social/culturalandeconomicexperiencesandlaythefoundationforthenewperspectiveontheExperienceEconomy.ExperiencesarepersonalW