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1、ChinaShouldPreserveCulturalIdentityinCross-CulturalCommunicationAbstract:Globalizationcanbenefithumanbeings,butcanalsoleadtomoreclashesbetweendifferentcivilizations.Culturalcrisishasbeenarousedinsomanycountries.SodoesChina.ThispaperisgoingtoexplainwhatChinashouldd
2、otowardsculturalidentityincross-culturalcommunicationfromthreeaspects.ThefirstoneisthatChinashouldbemorecautiouswhenfacetheimpactofforeignculture.Asforforeignculture,weshouldtaketheessenceanddiscardthedregs.ThesecondoneisthatChinashouldstrengthenourculturalidentit
3、ytomakeourcountrystandinthenationsoftheworld.ThelastoneisthatweshouldpaymoreattentiontoourowntraditionalChineseculturepreserveitinstantly.Thereisnotimetodelaytoprotectourcultureandkeepourcultureidentity.SomephenomenaabouttheimpactoftheforeigncultureinChinaandthecu
4、rrentsituationoftraditionalChieseculturewillbeshowedtostatethefactandtheproblems.Keywords:globalization;culturalidentity;foreignculture;traditionalChinesecultureIntheenvironmentofglobalization,weshouldtreattheforeignculturecautiouslyandcontinuetopreserveourcultura
5、lidentityunswervingly.Bydoingthis,wecanstandstrongintheglobalcompetition.Butwhatisculturalidentity?Culturalidentityistheidentityofagrouporacultureorofanindividualasfarasoneisinfluencedbyone’sbelongingtoagrouporaculture.Theformationofonenation’sculturalidentityneed
6、salongperiodoftime.Duringthisperiod,peopleshareasamehistory,religion,values,culture,language,forefatherandcustom,etc.Theyregardthemostmeaningfulthings,suchasculture,astheirmostimportantthings.Thatisculturalidentity.6Asforforeignculture,weshouldtaketheessenceanddis
7、cardthedregs.ThereisanancientChineseadagesaidhastemakeswaste.WhentheMcDonald’sfirstenteredtheChinesemarket,itbroughtfast-foodculture.Thiscultureletpeoplejustpursuethespeedbutignoretheconnotation.Peoplenoweatnonnutritivefastfood,readabridgedversionofthefamouswork,a
8、ndparticipateinthecrashcourseinordertoimprovethemselvesinareallyshorttime.Allthesearebadforpeoplementallyandphysically.Ontheotherhand,thereisnodoubtthat
