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1、ChinaShouldPreserveCulturalIdentityinCross-CulturalCommunicationAbstract:Globalizationcanbenefithumanbeings,butcanalsoleadtomoreclashesbetweendifferentcivilizations.Culturalcrisishasbeenarousedinsomanycountries.SodoesChina.ThispaperisgoingtoexplainwhatChinashoulddotowardsculturalidentityincross-c
2、ulturalcommunicationfromthreeaspects.ThefirstoneisthatChinashouldbemorecautiouswhenfacetheimpactofforeignculture.Asforforeignculture,weshouldtaketheessenceanddiscardthedregs.ThesecondoneisthatChinashouldstrengthenourculturalidentitytomakeourcountrystandinthenationsoftheworld.Thelastoneisthatwesho
3、uldpaymoreattentiontoourowntraditionalChineseculturepreserveitinstantly.Thereisnotimetodelaytoprotectourcultureandkeepourcultureidentity.SomephenomenaabouttheimpactoftheforeigncultureinChinaandthecurrentsituationoftraditionalChieseculturewillbeshowedtostatethefactandtheproblems.Keywords:globaliza
4、tion;culturalidentity;foreignculture;traditionalChinesecultureIntheenvironmentofglobalization,weshouldtreattheforeignculturecautiouslyandcontinuetopreserveourculturalidentityunswervingly.Bydoingthis,wecanstandstrongintheglobalcompetition.Butwhatisculturalidentity?Culturalidentityistheidentityofag
5、rouporacultureorofanindividualasfarasoneisinfluencedbyone’sbelongingtoagrouporaculture.Theformationofonenation’sculturalidentityneedsalongperiodoftime.Duringthisperiod,peopleshareasamehistory,religion,values,culture,language,forefatherandcustom,etc.Theyregardthemostmeaningfulthings,suchasculture,
6、astheirmostimportantthings.Thatisculturalidentity.6Asforforeignculture,weshouldtaketheessenceanddiscardthedregs.ThereisanancientChineseadagesaidhastemakeswaste.WhentheMcDonald’sfirstenteredtheChinesemarket,itbroughtfast-foodculture.Thiscultureletpeoplejustpursuethespeedbutignoretheconnotation.Peo
7、plenoweatnonnutritivefastfood,readabridgedversionofthefamouswork,andparticipateinthecrashcourseinordertoimprovethemselvesinareallyshorttime.Allthesearebadforpeoplementallyandphysically.Ontheotherhand,thereisnodoubtthat