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1、CoffeeShopBusinessPlanTableofContentstheinvestmentobjectivesandtasks3InvestmentObjective3Investmentmandate3Thekeytosuccess3InvestorsIntroduction3Thenatureoftheinvestor3Introductionofshareholders3Operationmode4Productsandservices4Productandservicedescriptions4Competi
2、tiveComparisons4Resources,technology4Futureproducts,serviceplans5MarketAnalysis5Themarketdemand5Industrytrends5CompetitiveAnalysis6Theoriginalshopbusinessanalysis6Summary7SuccessStoriesreference7Promotionstrategy8MarketStrategy8Competitiveadvantage8Positioning9Promo
3、tionScheme9Financialplanning10FinancialHighlights10FinancialIndicators10Thebreakevenpoint10References10TheinvestmentobjectivesandtasksInvestmentObjectiveTobecometheregion'sbusinessandleisure-oriented,bothleadingbrandcoffeeshops,trendyconsumersitesmoodconsumption.Abo
4、utthreeyearstorecoverthetotalinvestmentcost,andgraduallybegantoprofit.Investmentmandate(1)Fortheimplementationofcapitalstability,idealinvestmentchannelsfortheownerstoprovideastableplacetoinvestandreasonableincome.(2)Thesuccessfulcompletionoftheconstructionanddevelop
5、mentofstores,andgraduallymaketheinvestmentofcapitalincome.(3)Rationaluseofexistingsitestoimprovetheirstoresadvantagesandhotelimage,increasethenumberoftouristhotelsvisibilityandachievewin-win.Thekeytosuccess(1)Theinvestorgoodcooperationwiththeownerstoplaybothsidesoft
6、hemaximumcombinedresourceadvantage.(2)Sufficientmarketdemand,positiveandeffectivepromotionprogram.(3)Thelocationofthegrasp.Addressrequirementscafebeautifulenvironment,orformingbusinessdistrict(Ingeneral,drinkingcoffeeexchangesarerecreationalactivities,mainlytypicalr
7、egionalshoppingcenters,movietheaters,upscalecommunities,officebuildings,universitiesetc.),bothprovidedwithatleastonepoint.InvestorsIntroductionThenatureoftheinvestorPubliccompanywithinvestors’stockscooperative.Propertyrights,powersandresponsibilitiesoftherelationshi
8、pclear,flexibleoperation,easytodealwithco-investorownersmonththing.IntroductionofshareholdersMyfriendsandme.OperationmodeFranchiseform.Col
