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1、CoffeeShopBusinessPlanExecutiveSummaryJavaCulturecoffeebarisdeterminedtobecomeadailynecessityforcoffeeaddicts,aplacetodreamofasyoutrytoescapethedailystressesoflifeand justa comfortableplacetomeetyourfriendsortoreadabook,allinone.Withthegrowingdemandforhigh-qualitygourmetcoffeeandgr
2、eatservice,JavaCulturewillcapitalizeonitsproximitytotheUniversityofOregoncampustobuildacoregroupofrepeatcustomers.JavaCulturewillofferitscustomersthebestpreparedcoffeeintheareathatwillbecomplimentedwithpastries,aswellasfreebooksthatitspatronscanreadtoenjoytheirvisit.Thecompanywillo
3、peratea2,300squarefootcoffeebarwithinawalkingdistancefromtheUniversityofOregoncampus.Theownershavesecuredthislocationthroughathree-yearleasewithanoptionforextending.Thehavealsoprovided$140,000oftherequired$170,000start-upfunds.Theremainingcapitalwillbeobtainedthrough BankofAmericac
4、ommercialloans.Thecompanyisexpectedtogrowsalesrevenuefrom$584,000inFY2010to$706,000inyearthree.AsJavaCulturewillstrivetomaintaina65%grossprofitmarginandreasonableoperatingexpenses, itwillsee netprofitsgrowfrom$100,000to$125,000duringthesameperiod1.1ObjectivesJavaCulture'sobjectives
5、forthefirstyearof operationsare:·Becomeselectedasthe"BestNewCoffeeBarinthearea"bythelocalrestaurantguide.·Turninprofitsfromthefirstmonthofoperations.·Maintaina65%grossmargin.1.2KeystoSuccessThekeystosuccesswillbe:·Storedesignthatwillbebothvisuallyattractivetocustomers,anddesignedfo
6、rfastandefficientoperations.·Employeetrainingtoinsurethebestcoffeepreparationtechniques.·Marketingstrategiesaimedtobuildasolidbaseofloyalcustomers,aswellasmaximizingthesalesofhighmarginproducts,suchasespressodrinks.1.3MissionJavaCulturewillmakeitsbestefforttocreateauniqueplacewhere
7、customerscansocializewitheachotherinacomfortableandrelaxingenvironmentwhileenjoyingthebestbrewedcoffee orespressoandpastriesintown.Wewillbeinthebusinessofhelpingourcustomerstorelievetheirdailystressesbyprovidingpieceofmindthroughgreatambience,convenientlocation,friendlycustomerserv
8、ice,andproductsofconsisten
