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1、26AnExploratoryStudyonModelingTravelerBehavior:SurveyandGameDesignAnExploratoryStudyonModelingTravelerBehavior:SurveyandGameDesignDongPanGeorgeWashingtonUniversity26AnExploratoryStudyonModelingTravelerBehavior:SurveyandGameDesignAbstractThisstudyfirstaimst
2、ounderstandthepotentialdeterminantsofactivetransportation.Usingthecurrentexistingmodel:theoryofplannedbehavior,itissupposedthattravelerbehavioriscompletelyreasonedgeneratedbyintentionandhabitisaddedasasupplementationtothismodel.Tosettlethedeterminantsofint
3、entionandhabitintoafinitenumberandmeasureableset,surveysaredesignedtoinvestigateparticipants’intentionandhabit.Theninthegamingenvironment,participantswouldgothroughanentiretripchain(frominitialdecisionmakingtoarrivingatdestination,re-decisionallowedbeforea
4、ndalongthetrip).Datacollectionisongoingontheprocess.Thiswouldfurtherhelpanalyzehowtoleadtravelerstoovercometheirhabitsandprovideguidelineforthetransportationmanagementstrategies(specifically,ATDMinthisstudy).Keywords:travelerbehavior,theoryofplannedbehavio
5、r(TPB),habit,surveyandgamedesign26AnExploratoryStudyonModelingTravelerBehavior:SurveyandGameDesign1LiteratureReview1.1TheTheoryofPlannedBehaviorTogainanunderstandingofthedeterminantsofactivetransportation,modelsfromseveralresearchareashavebeenused,includin
6、gsocialmarketing,social-ecologicmodels,andurbandesignandplanningmodels(Giles&Donovan,2003;Handy&Boarnet,2002;Baranowskietal.,2003;Saelensetal.,2003;ascitedbydeBruijnetal.,2009).Additionally,theoreticalmodelsthatemphasizecognitiveevaluationsandplannedintent
7、ionshaveguidedresearchonthedeterminantsofactivetransportation.Theselattermodelsincludesocial-cognitivetheory,thetranstheoreticalmodel,andthetheoryofplannedbehavior(Ajzen,1991).Accordingtothelatter,behaviorisprimarilydeterminedbyintention,amotivationalstate
8、towardbeingphysicallyactive.Intentionistheorizedtobeafunctionofthreesocial-cognitiveconstructs:attitude(i.e.,thedegreetowhichbeingphysicallyactiveispositivelyornegativelyvalued);subjectivenorm(i.e.,perceiveds
