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1、CONSUMERBEHAVIORMINNESOTASTATEUNIVERSITYMOORHEADMarketing421SyllabusFall,2006Dr.Alexander09:30-10:45a.m./11:00-12:15p.m.THCB106Office:CB207IIntroduction/Overview08-24-06CompleteBeforeClassReadsyllabusCompleteDuringClass[H]StudentCoursesSurveyIntroductionsExpectatio
2、nexerciseReviewsyllabusDiscussIntroductiontoConsumerBehaviorDiscusshowtoprepareforandwriteessayandmultiplechoiceexams08-29/31-06CompleteBeforeClassReadAlexanderNotes:TheInterpersonalInfluenceProcessReadAlexanderNotes:CDPModelReadBlackwell,Miniard,&Engel:1ReadBlackw
3、ell,Miniard,&Engel:2CompleteDuringClass[T]DiscussAlexanderNotes:TheInterpersonalInfluenceProcessDiscussAlexanderNotes:CDPmodelQuizonsyllabusVideo[H]DiscussBlackwell,Miniard,&Engel:1DiscussBlackwell,Miniard,&Engel:2FormgroupsGroupexerciseVideo09-05/07-06CompleteBefo
4、reClassPrepareforExam#1:Blackwell,Miniard,&Engel:1,2***SendJournal#1CompleteDuringClass[T]Exam#1:Blackwell,Miniard,&Engel:1,2***[H]Speaker:DorothyLoeks,BarnesandNoble(09:30/11:00)+++QuestionsforthespeakerConsumerDecisionMaking09-12/14-06CompleteDuringClassReadAlexa
5、nderNotes:ProblemRecognitionReadAlexanderNotes:SearchReadAlexanderNotes:EvaluationofAlternativesReadAlexanderNotes:Expectancy-ValueAttitudes9CompleteDuringClass[T]QuizonstepsintheconsumerdecisionprocessQuizonAlexanderNotes:ProblemRecognitionDiscussAlexanderNotes:Pr
6、oblemRecognitionQuizAlexanderNotes:SearchDiscussAlexanderNotes:Search[H]QuizonAlexanderNotes:EvaluationofAlternativesDiscussAlexanderNotes:EvaluationofAlternativesQuizAlexanderNotes:Expectancy-ValueAttitudesDiscussAlexanderNotes:Expectancy-ValueAttitudes09-19/21-06
7、CompleteBeforeClassReadAlexanderNotes:PurchaseDecisionReadAlexanderNotes:ConsumptionReadAlexanderNotes:Post-PurchaseEvaluationReadAlexanderNotes:DivestmentCompleteDuringClass[T]QuizAlexanderNotes:BehaviorPredictionModelDiscussAlexanderNotes:PurchaseDecisionandBehav
8、iorPredictionModel[H]DiscussAlexanderNotes:ConsumptionQuizAlexanderNotes:Post-PurchaseEvaluationDiscussAlexanderNotes:Post-PurchaseEvaluationDisc
