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《Brands and Branding (The Economist Series) (Hardcover)》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、BRANDSANDBRANDINGOTHERECONOMISTBOOKSGuidetoAnalysingCompaniesGuidetoBusinessModellingGuidetoEconomicIndicatorsGuidetotheEuropeanUnionGuidetoFinancialMarketsGuidetoManagementIdeasNumbersGuideStyleGuideDictionaryofBusinessDictionaryofEconomicsInternationalDictionaryofFinanceBusinessEthi
2、csBusinessStrategyChinaÕsStockmarketE-CommerceE-trendsGlobalisationSuccessfulInnovationSuccessfulMergersWallStreetEssentialDirectorEssentialFinanceEssentialInternetEssentialInvestmentPocketAsiaPocketEuropeinFiguresPocketWorldinFiguresBRANDSANDBRANDINGRitaCliftonandJohnSimmonswithSamee
3、naAhmadTonyAllenSimonAnholtAnneBahrThompsonPatrickBarwiseTomBlackettDeborahBowkerChuckBrymerDeborahDoaneKimFaulknerPaulFeldwickSteveHiltonJanLindemannAllanPoulterShaunSmithTHEECONOMISTINASSOCIATIONWITHPROFILEBOOKSLTDPublishedbyProÞleBooksLtd58AHattonGarden,Londonec1n8lxCopyright©TheEc
4、onomistNewspaperLtd2003Textcopyright©SameenaAhmad,TonyAllen,SimonAnholt,AnneBahrThompson,PatrickBarwise,TomBlackett,DeborahBowker,ChuckBrymer,RitaClifton,DeborahDoane,KimFaulkner,PaulFeldwick,SteveHilton,JanLindemann,AllanPoulter,JohnSimmons,ShaunSmith2003Allrightsreserved.Withoutlimi
5、tingtherightsundercopyrightreservedabove,nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyformorbyanymeans(electronic,mechanical,photocopying,recordingorotherwise),withoutthepriorwrittenpermissionofboththecopyrightownerandthepublishero
6、fthisbook.Thegreatestcarehasbeentakenincompilingthisbook.However,noresponsibilitycanbeacceptedbythepublishersorcompilersfortheaccuracyoftheinformationpresented.WhereopinionisexpresseditisthatoftheauthoranddoesnotnecessarilycoincidewiththeeditorialviewsofTheEconomistNewspaper.Typesetin
7、EcoTypebyMacGuruinfo@macguru.org.ukPrintedandboundinGreatBritainbyCreativePrintandDesign(Wales),EbbwValeACIPcataloguerecordforthisbookisavailablefromtheBritishLibraryISBN186197664xContentsTheauthorsviiPrefacexiiPatrickBarwiseIntroduction1RitaCliftonPart1Thecaseforbrands111Whatisabrand
8、?13To
