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1、©2012Allrightsreserved.Noportionofthisbookmaybereproduced,storedinaretrievalsystem,ortransmittedinanyformorbyanymeans—electronic,mechanical,photocopy,recording,scanning,orother—exceptforbriefquotationsincriticalreviewsorarticles,withoutthepriorwrittenpermissionofthepu
2、blisher.PublishedinNashville,Tennessee,byLightningCrownPublishers,Inc.ISBN978-0-9827404-8-4ForgetthedefinitionofbrandingtheyThisshorteBookisasimpleblueprinttaughtyouinschool.forbuildingthebrandofyouinawaythatwillsustainyouthroughthetough-Thisisaboutbuildingestchalleng
3、esand,intheprocess,makethebrandofyourself.youirresistibletodecisionmakers,gate-keepers,andtheaudienceyouseek.Ifyouwanttogetyourmessageoutthere,youfirsthaveIt’snotaboutpackaging.It’stobecomesomethingbiggerthanyounotaboutappearance.It’snotalreadyare.Youhavetobeabletoabo
4、utaclevertagline.convinceeveryonewithwhomyoucomeincontactthattheywouldbefoolishtoIt’saboutgivingyouathoughtnotbeinthebusinessofyou.processthatwillmakeyouimpervioustodefeatandcapableofcreatingamazingcontent.ThisisafoundationonwhichyoucanbuildthebrandofYOU.1Thereare“8Mu
5、sts”thatwillbede-That’sbecausethesestepsandideasscribedwithinthesepages.Theyhavearen’ttypical.Theyaredesignedtoeverythingtodowith:changethewayyouthinkandrespondtobothsuccessandfailure.Theimpressionyougivetothosearoundyou.Thewayyouthinkandrespond,inturn,Thewords,though
6、ts,andfeelingsthatcomeaffectsthewayothersthinkaboutyou.tomindwhenpeoplehearyourname.YourabilitytorapidlycheckcriticaltasksoffWhyshouldyoucareabouttheyourto-dolist.wayothersthinkaboutyou?Yourabilitytorespondtosetbacks(yes,theyBecauseifyou’vegotamessagetoarecoming,andno
7、,theyarenevergoingshare,youareyourbrand.away).Eliminatinganyfearoffailure.Youareyourproduct.ThewayyouareperceiveddeterminesyourThosedon’tsoundlikethesuccess…andfailure.typicalthingstheword“branding”bringstomind,Areyouready?Here’stothedothey?newyou!2Youdon’thavetoliste
8、ntoeverythingITheAndyAndrewsbrandwasbuiltwriteorsay,andIdon’texpectyouto.onthisthoughtprocess.Everythingisanopinion.Overthey
