酒店市场传讯协调员Marketing Communications Coordinator岗位描述

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1、JOBTITLE:MarketingCommunicationsCoordinator职位名称市场传讯协调员JOBBAND:8职位级别HOTELLEVEL:酒店等级REPORTSTO:MarketingCommunicationsManager直属上级市场传讯经理FUNCTION:MarketingCommunications职能市场传讯DEPARTMENT:Sales&Marketing部门市场销售部1.KEYRESPONSIBILITIES主要职责JobSummary–(RoleSummary)工作

2、概述-（职位概述）AssisttheMarketingCommunicationsManagertoexecutemarketingactivitiestodriverevenuestreams(includingRooms,Food&Beverage,Banquets&Weddings,Meetings&Events),localawareness(reputationandunderstandingofhotelbrandinthecity)andrelationships(hotelguests,

3、mediacompanies,localcommunity,andvendors)协助市场传讯经理执行市场推广促销活动来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。SupporttheMarketingCommunicationsManagertomanagethehotel’sdailymarketingcommunicationsresponsibilitiesaccor

4、dingtoIHGstandardoperatingproceduresincludingMarketingPlanning,CollateralandAdvertisingProduction,ContentManagement,PublicRelations,PromotionandEvents,andSocialMedia.协助市场传讯经理执行IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。Collaboratew

5、ithpartnerteams(includingFood&Beverage,MeetingsandEvents,Sales,RevenueManagement/Reservations)onmarketingpromotions.与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。EssentialDutiesandResponsibilities–(KeyActivitiesoftheRole)主要职责-（职务的主要工作）•SupporttheMarketingCommuni

6、cationsManagertocreateandexecutethehotel’sAnnualMarketingPlan协助市场传讯经理编制和执行酒店的全年市场推广计划•SupporttheMarketingCommunicationsManagertodevelopmediacontactsandorganizemediaactivitiestopromotegoodpublicityanddrivehotelawareness.协助市场传讯经理发展良好的媒体关系，策划新闻发布会以及其它公关活动，提

7、高酒店知名度和抵销负面影响。•Buildcontinuedhotelawarenessbydeliveringnewhotelstoriesandpressreleasesofpromotionoreventtomedia,tradepublicationsandlocalcommunity通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。•SupporttheMarketingCommunicationsManagertoexecutehoteleventsin

8、cludingbudgeting,guestlist,agenda/programme,mediaparticipation,photography/videoandgifts协助市场传讯经理管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。•SupporttheMarketingCommunicationsManagertodevelophotelandmarketingcollateralsaccordin