资源描述：
《通用积分-加拿大航空 Aeroplan研究分析》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheAeroplanStoryFourYearsLater22October2009FFPConference,LosAngeles1GROUPEAEROPLANContents•GroupeAeroplanToday•Wereexpectationsmet?•Whatiskeepingusupatnight•Thenextfouryears•Q&A2Unlessotherwisenoted,allmonetaryfiguresinthispresentationareinCADGROUPEAEROPLANGroupeAeroplanToday3
2、GROUPEAEROPLANWhowearetoday…10yearsagowewere20peoplewithinAirCanada'smarketingdepartment…Groupe20042009AeroplanRevenues143M1421MCADEmployees10601595Programs/AeroplanCanadaNectarUKLMGInsight&RewardMilesItalianCoalitionServicesCommunicationMiddleEastLoyaltyProgramEstablished1984
3、2002200120072010KeySectorsTravel,financialConsumergoods,Consumergoods,DataanalyticswithConsumergoods,services,groceries,utilitiesapparel,financialworldwidegroceries,consumeretc.servicesapplicabilityutilitiesetc.goodsOwnership100%100%100%60%75%4GROUPEAEROPLANAcloserlookatthebus
4、inessunitsAeroplanCanada198419912002200420062009AeroplanwascreatedLaunchedCIBCVISAAeroplancreatedasa3majoreveryday4majoreverydayNewretailbyAirCanadaasanco-brandedcreditstand-aloneentityofpartnerspartnerspartnerincentiveprogramforcard,soonbecomingAirCanadaandAmericanExpress(ins
5、urance,drug,itsfrequentflyerCanada’sNo1goldjoinedtheprogramhardware)Rexall&customerscreditcardPharmaIntroductionofPlusindustryleadingLaunchofnewbrandidentityClassicPlusFlightdrugstoresRewards1984-199020002003200520072008Launchedseveraltravel-MergerandintegrationExpansionintoAs
6、firsteverloyaltyprogramAeroplanConversionfromrelatedpartnersandwithCanadianPlusafternon-airrewardsgoingpublic,Aeroplan/ACEacquiresIncomeFundintoindustryleadingtieracquisitionofCanadian(travel,AviationHoldingsraisedLMG,Corporation“GroupeAeroplan”,becomingprogramAirlines.Program
7、sizeelectronicsC$288mthroughanIPOofoperatorof100%independentincreasedby35%withmerchandise,AeroplanIncomeFundNectarshrinkingcombinedexperiential)(14.4%float).Onlineretailstoreandnetwork.partnershipwithleadingCanadiangrocer5GROUPEAEROPLANAcloserlookatthebusinessunitsNectarUK9New
8、NectarNectarMobileWineClubOnlineLaunchSponsorsKeyeStoresPhone
