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1、GOM2GlobalStrategyIndustryGlobalizationPotentialGlobalizationGlobalization(ThomasFriedman:UnderstandingGlobalization:TheLexusandtheOliveTree)Oneoverarchingfeature—integration,theworldhasbecomeanincreasinglyinterwovenplaceDefiningtechnologies:computerization,miniaturization,digitization,sat
2、ellitecommunications,fiberopticsandtheInternetRevolvingaroundMoore’slawGermanPoliticaltheoristCarlSchmidt,theColdWarwasaworldof“friends”and“enemies”.Theglobalizationworld,bycontrast,tendstoturnallfriendsandenemiesinto“competitors”.GlobalizationBuiltaroundthreebalances:Thetraditionalbalance
3、betweennation-statesBetweennation-statesandglobalmarkets(consistsofElectricalHerdandSupermarkets)Betweenindividualsandnation-statesEveryonenowisineveryoneelse’sbusinessJoiningtheglobaleconomyandpluggingintoEHistheequivalentoftakingyourcountrypublic.Globalizationislargelyatechnology-drivenp
4、henomenon,notatrade-drivenone.GlobalizationGlobalizationismorethanjustWesternization(FrankGriffel):IslamicfundamentalismGlobalizationandHistorybyJeffreyWilliamsonandKevinO’RourkeGlobalizationalsoflourishedinthe19thcandthenfaltered.Railroadandsteamships,submarinetelegraphcablesandSuezCanal(
5、1869)allencouragedahugeexpansionoftrade,globalinvestmentandmigration.“By1914,therewashardlyavillageortownanywhereontheglobewhosepriceswerenotinfluencedbydistantforeignmarkets,whoseinfrastructurewasnotfinancedbyforeigncapital,whoseengineering,manufacturing,andevenbusinessskillswerenotimport
6、edfromabroad.”Governmentspowerlessinfaceofillegaltradeindrugs,arms,intellectualproperty,peopleandmoney.GlobalizationNAintra-regionaltradevolume421billionUSD,6.8%oftheglobaltotalEuropeanintra-regionaltradevolume1,624billionUSD,26.7%oftheglobaltotalAsia-PacificIntra-regionalTradevolume807bil
7、lionUSD,13%oftheglobaltotalTradebetweenEUandAsia-Pacificregion477billionUSD,7.7%OftheglobaltotalTradebetweenNAandAsia-Pacificregion652billionUSD,10.5%oftheglobaltotalTradebetweenEUandNA469billionUSD,7.4%oftheglobaltotalBalancebetweenGlobalizationandRegionaliza
