全球运营管理课件new gom3-product design and process (update)

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1、GOM3ProductDesignandProcessSelectionTheProductDesignProcessMajorBusinessFunctionsInvolvedintheProductDevelopmentProcessCustomerMarketsystemMarketingSalesAdvancedresearchProductdesignProcessplanningproductionCustomerMarketsystemNeedsCustomerordersCallsProm

2、otionNewProductideasProductspecificationsTechnicalconceptsProductionordersProductsMarketing&SalesProductDevelopmentManufacturingTheProductDesignProcessPHASEConceptDevelopmentProductarchitectureConceptualdesignTargetmarketProductPlanningMarketbuildingSmall

3、-scaletestingInvestment/financialProduct/processEngineeringDetaileddesignofproductandtools/equipmentBuilding/testingprototypesPilotProduction/Ramp-UpVolumeproductionproveoutFactorystart-upVolumeincreasetocommercialtargetsProjectMonthsbeforeMarketBeginsmar

4、ketintroductionintroduction36271890SCHEDULETYPICALPHASESOFPRODUCTDEVELOPMENTConceptProgramapprovalDesign/planningFirstfullprototypeProductProcessFinalengineeringreleasePilotproductionMarketintroductionRamp-upTheProductDesignProcessTheProductDesignProcessD

5、esign-build-testcycleEngineering“release”or“sign-off”ConcurrentEngineering(CE)Threetypesofteams:aprogrammanagementteam,atechnicalteam,andnumerousdesign-buildteams4ConcurrentEngineeringConcurrentengineeringcanbedefinedasthesimultaneousdevelopmentofprojectd

6、esignfunctions,withopenandinteractivecommunicationexistingamongallteammembersforthepurposesofreducingtimetomarket,decreasingcost,andimprovingqualityandreliability.5DesigningfortheCustomerIndustrialDesignAestheticsErgonomicsQFD(qualityfunctiondeployment)Is

7、ausefultoolforhelpingtoensurethatdesignsfornewproductsandservicessatisfymarketrequirementsandareultimatelyproduciblebythefirmVA/VE(valueanalysis/valueengineering)6QualityFunctionDeploymentInterfunctionalteamsfrommarketing,designengineering,andmanufacturin

8、gVoiceofthecustomer(customerrequirement)HouseofQualityHouseofQualityCustomerRequirementsImportancetoCust.EasytocloseStaysopenonahillEasytoopenDoesn’tleakinrainNoroadnoiseImportanceweightingEngineeringCharacteristics