书-2007-Behavioral Operations Management-INFORMATION AND OPERATION MANAGEMENT

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1、BehavioralOperationsManagementChristophH.LochTechnologyandOperationsManagement,INSEAD,77305Fontainebleau,Francechristoph.loch@insead.eduYaozhongWuDepartmentofDecisionSciences,NUSBusinessSchool,117592Singaporebizwyz@nus.edu.sgFinalDraftOctober2007ForthcominginFoundat

2、ionsandTrendsinTechnology,InformationandOperationsManagement.TableofContents1.Introduction.....................................................................................................................11.1.AShortHistoryoftheDisciplineofOM......................

3、...........................................31.2.BehavioralEconomicsandBehavioralOperations.................................................71.3.BehavioralOperations:anAttemptofaDefinition...............................................121.4.OntheComplementaryRolesofM

4、odelingandExperiments...............................152.IndividualDecisionMakingBiases..............................................................................212.1.ReferenceDependenceandProspectTheory........................................................222.

5、1.1.Foundations.....................................................................................................222.1.2ApplicationsinOM..........................................................................................262.2.Immediacy,SalienceandHyperbolic

6、Discounting................................................292.2.1Foundations......................................................................................................292.2.2ApplicationsinOM................................................................

7、..........................312.3.AmbiguityandComplexityEffects.......................................................................342.3.1.AmbiguityEffect............................................................................................342.3.2.TheComplexi

8、tyEffect....................................................................................382.3.3ApplicationsinOM.......................