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1、【MeiWei81-优质实用版文档】BusinessplanforthepetmarketMiracleNov－２２－２００９【MeiWei81-优质实用版文档】【MeiWei81-优质实用版文档】EGecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoreg
2、ardthemastheirparents.Becausetheyhavethismentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,
3、andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarkets,thereeGistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectives
4、olutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoeGplorepotentialbusinessopportunity.【MeiWei81-优质实用版文档】【MeiWei81-优质实用版文档】TableofContent1.Introducti
5、on2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion【MeiWei81-优质实用版文档】【MeiWei81-优质实用版文档】1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,Marketing
6、Department),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.CurrentmarketingsituationPetindustryiscurrentlyonthemarket,t
7、herearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarie
8、tyofpetservices,agencieshaveaperfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintrod
