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1、【MeiWei81-优质实用版文档】BusinessplanforthepetmarketMiracleNov－２２－２００９【MeiWei81-优质实用版文档】【MeiWei81-优质实用版文档】EGecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding
2、,butalsoregardthemastheirparents.Becausetheyhavethismentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,but
3、duetotechnicalreasons,andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarkets,thereeGistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemar
4、ketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoeGplorepotentialbusinessopportunity.【MeiWei81-优质实用版文档】
5、【MeiWei81-优质实用版文档】TableofContent1.Introduction2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion【MeiWei81-优质实用版文档】【MeiWei81-优质实用版文档】1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralM
6、anager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesg
7、roup2.CurrentmarketingsituationPetindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcar
8、eandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarietyofpetservices,agencieshaveaperfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintrod
