普华永道《商业计划书(business-plan)经典培训教程》(41页)

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1、BusinessPlanBusinessPlanPricewaterhouseCoopersmethodologyDavidHodderLaurentVanatTheBusinessPlanapproachdevelopedbyPricewaterhouseCoopersaimstoofferasimpleandeasysolutiontoprepareabusinessplan.Thus,theapproachisdividedinto5differentareas:Products/servic

2、es,herethestudycoverswhatthecompanyhastoofferandtheperspectivesthatresultMarket,addressingwherethecompanyisandwillbe,whoarethecustomersandwhataretheirneedsProductionandadministrativefacilities,meaningwhatarethemeansthecompanyhastoproduceandcommercialis

3、etheproducts/servicesithastooffer,whatadministrativefacilitiesareavailableStaffandmanagement,whichneedstobeassessedproperlytoguaranteethecompanywillhavetherightpeopleintherightplaceFinances,thefinaltranslationintomonetaryunitsofallthecompany'sperspecti

4、vesandthefinancialneedsanddividendsthatmayresultForeacharea,a6stepapproachhasbeendefinedtohelpcollecttheinformationandstudytherelevantissues:Basicinformationtobecollected,withsuggestionofsomeinformationdebasesupportingdocumentsandotherinformationsource

5、sAspectsparticulersFocusonspecialissues,whichpointsoutmajoraspectsthatàanalysermayneedin-depthanalysisFacteursSuccessfactors,whereconcentrationoftheeffortsofthedesuccèscompanyarenecessaryRisquesetopportunitésRisksandopportunities,featuringandanticipati

6、onofthemajorthreatsandopportunitiesforthecompanyKeyindicators,supplyingtheessentialfiguresrelatedtotheareaIndicateurs-cléscoveredandtheirevolutionoverthefutureyearsOverview,withashortindicationofthebasiccontentoftheSynthèseàprésentersummarythatshouldbe

7、presentedforthestudyareaThisBusinessPlanapproachcanthereforeverysimplybesummarisedintoamatrixcombiningthestudyareasandthedifferentstepstobefollowedon:AspectsInformationparticuliersRisquesetSynthèseàopportunitésàanalyserFacteursdebaseprésenterdesuccèsIn

8、dicateurs-clésEachpageofthesurveyoutlinematcheswithoneoftheboxesofthematrixandgivesthemajorcontentofeachofthesestepsforeveryarea.WhentheoverviewiscompletedforeachareatheirassemblywillprovidetheBusinessPlan.Theyshouldbeintroducedbyanexec