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ID:27206989
大小:619.13 KB
页数:41页
时间:2018-12-01
《普华永道《商业计划书(business-plan)经典培训教程》(41页)》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、BusinessPlanBusinessPlanPricewaterhouseCoopersmethodologyDavidHodderLaurentVanatTheBusinessPlanapproachdevelopedbyPricewaterhouseCoopersaimstoofferasimpleandeasysolutiontoprepareabusinessplan.Thus,theapproachisdividedinto5differentareas:Products/servic
2、es,herethestudycoverswhatthecompanyhastoofferandtheperspectivesthatresultMarket,addressingwherethecompanyisandwillbe,whoarethecustomersandwhataretheirneedsProductionandadministrativefacilities,meaningwhatarethemeansthecompanyhastoproduceandcommercialis
3、etheproducts/servicesithastooffer,whatadministrativefacilitiesareavailableStaffandmanagement,whichneedstobeassessedproperlytoguaranteethecompanywillhavetherightpeopleintherightplaceFinances,thefinaltranslationintomonetaryunitsofallthecompany'sperspecti
4、vesandthefinancialneedsanddividendsthatmayresultForeacharea,a6stepapproachhasbeendefinedtohelpcollecttheinformationandstudytherelevantissues:Basicinformationtobecollected,withsuggestionofsomeinformationdebasesupportingdocumentsandotherinformationsource
5、sAspectsparticulersFocusonspecialissues,whichpointsoutmajoraspectsthatàanalysermayneedin-depthanalysisFacteursSuccessfactors,whereconcentrationoftheeffortsofthedesuccèscompanyarenecessaryRisquesetopportunitésRisksandopportunities,featuringandanticipati
6、onofthemajorthreatsandopportunitiesforthecompanyKeyindicators,supplyingtheessentialfiguresrelatedtotheareaIndicateurs-cléscoveredandtheirevolutionoverthefutureyearsOverview,withashortindicationofthebasiccontentoftheSynthèseàprésentersummarythatshouldbe
7、presentedforthestudyareaThisBusinessPlanapproachcanthereforeverysimplybesummarisedintoamatrixcombiningthestudyareasandthedifferentstepstobefollowedon:AspectsInformationparticuliersRisquesetSynthèseàopportunitésàanalyserFacteursdebaseprésenterdesuccèsIn
8、dicateurs-clésEachpageofthesurveyoutlinematcheswithoneoftheboxesofthematrixandgivesthemajorcontentofeachofthesestepsforeveryarea.WhentheoverviewiscompletedforeachareatheirassemblywillprovidetheBusinessPlan.Theyshouldbeintroducedbyanexec
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