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1、~~BusinessplanforthepetmarketMiracleNov－２２－２００９~~~~~ExecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupsliketokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents.Becausetheyhavethismentality,theotherrelevantmarketcam
2、eintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfirst-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarkets,thereexistsalac
3、kageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorganizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytol
4、earnhowthepetservicemarketworksandhowtoexplorepotentialbusinessopportunity.~~~~~TableofContent1.Introduction2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion~~~~~1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(Fi
5、nanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainstores:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.CurrentmarketingsituationPetindustryiscurre
6、ntlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelopedsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearnedthatinforeigncountries,manydevelopedcountries,onavarietyofpetservi
7、ces,agencieshaveaperfectsystem,variousagencieswidespread.Technicallywecanlearnfromtheintroduction,fortheincreasinglypopular"petoftheWind",thepetserviceswillbeurgentlyneeded.Onehasaperfect,healthybodyo
