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1、Businessplanforthepetmarkes(xinglong)Businessplan英文版商业计划书BusinessplanforthepetmarketMiracleNov－２２－２００９12021-6-11Page1of16 Businessplanforthepetmarkes(xinglong)ExecutiveSummaryPetssoldonthemarkettodayisverylarge,anincreasingnumberofyoungeragegroupslik
2、etokeepaspetsandtotheirpartners.Theynotonlysatisfiedwithasimplefeeding,butalsoregardthemastheirparents.Becausetheyhavethismentality,theotherrelevantmarketcameintobeingandpets-petgrooming,healthcareandsoon.Atpresent,therearealreadymanysuchinstitutionsabroad;manydomesticfir
3、st-linehasalsobeendevelopedcities,asimilarorganization,butduetotechnicalreasons,andotheraspectsofasinglenationalcomparisonofmanyoftheseinstitutionsIndevelopedcitymarkets,thereexistsalackageofall-packageorganizationforallkindofpetservices.Insecondlinecities,someserviceorga
4、nizationsforonlyonekindofpetstillhavealargemarketshare,butweneedamoreeffectivesolutiontodevelopmarketthere.Fortheconsideration,ourprogramistodesignthemarketinNanning,throughtheprogram,wecanfindamoreeffectivewaytolearnhowthepetservicemarketworksandhowtoexplorepotentialbusi
5、nessopportunity.12021-6-11Page1of16 Businessplanforthepetmarkes(xinglong)TableofContent1.Introduction2.Currentmarketingsituation3.Swotanalysis4.Objectives5.Marketingstrategy6.Actionprogrammes7.Budget8.Control9.Conslusion22021-6-11
6、 Businessplanforthepetmarkes(xinglong)1.Introduction1.1OrganizationHeadquarters:Chairman,GeneralManager(FinanceDepartment,InvestmentDepartment,MarketingDepartment),deputygeneralmanager(customerservicedepartment,advertisingdepartment),thedepartmentheads,employeesChainsto
7、res:storemanager,medicalgroups,beautygroup,photographygroup,publicrelationsgroup,salesgroup2.CurrentmarketingsituationPetindustryiscurrentlyonthemarket,therearemanysimplepetsaleshop;However,regardingthepetoftheserviceagenciesinthecountryonlyaverysmallpresenceinsomedevelop
8、edsmallerfirst-tiercities,structure,petservices,asinglestore,suchasonpetcareandbeauty.Itwaslearn
