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1、SignsinUseAnintroductiontosemiotics‘Uniqueandthorough,thisisoneofthebestintroductionstosemiotictheoryandmethodIhaveeverseen.’MarcelDanesi,UniversityofToronto,Canada‘Successfullyovercomingthesemiotic‘‘coldwar’’betweentheAmericanandFrenchschools,‘SignsinUse’offers
2、acompletepictureofthewholedisciplineofsemiotics.LarsenandJohansen’sbookisanoriginalcontributiontothefield.’KristianBankov,NewBulgarianUniversityAllorganisms,frombeestocomputernetworks,createsigns,communicate,andexchangeinformation.Thefieldofsemioticsexploresthewa
3、ysinwhichweusethesesignstomakeinferencesaboutthenatureoftheworld.SignsinUseisanaccessintroductiontothestudyofsemiotics.Cuttingacrossdifferentsemioticschools,thebookintroducessixbasicconceptswhichpre-sentsemioticsasatheoryandasetofanalyticaltools:code,sign,discou
4、rse,action,text,andculture.Movingfromthemostabstractandsimplecon-cept–thecode–tothemostconcreteandcomplex–culture–thebookgraduallywidensthesemioticperspectivetoshowhowandwhysemioticsworksasitdoes.Eachchaptercoversaproblemencounteredinsemioticsandexploresthekeyc
5、onceptsandrelevantnotionsfoundinthevarioustheoriesofsemiotics.Chaptersbuildontheknowledgegainedinpreviouschapters,andcanalsobeusedasself-containedunitsforstudywhensupportedbytheextensiveglossary.Writteninastudent-friendlystyle,thebookenablesitsreaderstousethese
6、conceptstoanalysetextsfromdifferentmedia.SignsinUseisillu-stratedwithnumerousexamples,fromtrafficsystemstourbanparks,andoffersusefulbiographiesofkeytwentieth-centurysemioticians.SignsinUseisanessentialtextforstudentsofsemiotics.JørgenDinesJohansenisProfessorofCompa
7、rativeLiteratureatSouthernDanishUniversity,Odense.SvendErikLarsenisProfessorofComparativeLiteratureatAarhusUniversity,Denmark.SignsinUseAnintroductiontosemioticsJørgenDinesJohansenandSvendErikLarsenTranslatedbyDindaL.Gorle´eandJohnIronsLondonandNewYorkFirstpubl
8、ished2002byRoutledge11NewFetterLane,LondonEC4P4EESimultaneouslypublishedintheUSAandCanadabyRoutledge29West35thStreet,NewYork,NY10001RoutledgeisanimprintoftheTaylor&FrancisGr
