ORGANIZATIONAL CHANGE A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION

ORGANIZATIONAL CHANGE A MATTER OF INDIVIDUAL AND GROUP BEHAVIOR TRANSFORMATION

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1、JournalofDefenseResourcesManagementNo.1(1)/2010ORGANIZATIONALCHANGE:AMATTEROFINDIVIDUALANDGROUPBEHAVIORTRANSFORMATIONAuraCODREANURegionalDepartmentofDefenseResourcesManagementStudiesAbstract:Contemporarylifeisraisingaplethoraofchallengesforallorganizations.Therefore,flexibilityandcon

2、tinuouschangeoughttobetheirpriorities.Themainproblemishowtoactuallyimplementchangeandmakeitwork.Theanswersuggestedbythisarticleisthatbytransformingpeople’sbehaviorandattitudesonecanactuallyleadtoorganizationalchange.However,someinsightintotheprerequisitesneededtotransformindividualan

3、dworkgroupattitudesandbehaviorisrequired.Asaresult,inordertoidentifyandlistasetofprinciplesthatshouldplaytheroleofthe10Commandmentsinanyorganizationalchangeprocesstheaimofthisarticleistotakeatheoreticalapproachtothisissue.Keywords:organizationalchange,behaviortransformation,attitude,

4、groupdynamics1.INTRODUCTIONtonewtechnology,restructuringandremodelingorganizationalOrganizationalchangeisaprocesses,reinventingorganizationalsalientfeatureoforganizationalimage[4]oritstypeofresponsetodevelopment[1].Inthisrespect,theexternalchallenges(i.e.reactiveresearchinthefield[2]

5、definesitasaorproactive)themostimportantproactivesearchandidentificationofresourceneededinthetransformationdevelopmentopportunities.Hence,processisthehumanone[5].Asorganizationalchangeinvolvesaresult,itsvalues,attitudesandidentifyingand/orformulatingbehaviorsareofutmostimportance.fle

6、xibleanswerstotheeconomic,Theirproperunderstandingandsocial,technologicalandpoliticalmanagementwithtangibleresultsdynamicsofanorganization’sintermsofemployeeinvolvementexternalenvironment[3].andcommitmenttoorganizationalRegardlessofitstarget(i.e.objectivesarethekeystoneinchanginganor

7、ganization’slegalsupportingandaccomplishingthestatus,organizationalservices/productchangedesideratum.Ontheotherdiversification,redefiningindividualhand,poormanagementordisregardandteamtasksandactivities,adaptingfortheaforementionedaspectsboth49ORGANIZATIONALCHANGE:AMATTEROFINDIVIDUAL

8、ANDGROUPBEHA

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