Newspaper Next Blueprint for Transformation

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1、EMBARGOEDUNTIL4PM9.27.2006BlueprintforTransformationTheAmericanPressInstitute’sgroundbreakingresearchintonewbusinessmodelsforthenewspaperindustry:Newwaystoseeopportunities,producesustainablegrowthandreshapeorganizationsforconsistentinnovationEMBARGOEDUNTIL4PM9.27.2006“Apowe

2、rfulwaveofdisruptionissweepingthenewspaperindustry,butitdoesn’thavetobeadisaster.Thereareatleastasmanygrowthopportunitiesasthreats,andcompaniesthatlearntothinkandactlikedisruptorscannotonlysurvivebutprosper.TheNewspaperNextapproachgivesthemthetoolstheyneed.”Dr.ClaytonChrist

3、ensen,HarvardBusinessSchoolAuthor,TheInnovator’sDilemmaandTheInnovator’sSolutionContents:What’shappening—andWhy?.......................................................................1seCtioniv:neWspapernextdeMonstrationprojeCts...........................63Introduction:TheD

4、isruptiveInnovationAdvisoryProgram....................................64introduCtion......................................................................................................21.TheBostonGlobe:Smalladvertisers......................................................

5、..........65seCtioni:situationalanalysis......................................................................52.TheDallasMorningNews:MasterMom.............................................................67A.Upheavalinthemedialandscape.......................................

6、................................63.EnterpriseNewsMedia:WickedLocal.com.........................................................69B.Understandingthepatternsofdisruption...........................................................94.Gannett/TheDesertSun:Structuresforinnovation.

7、..........................................71C.Theimplicationsfornewspapercompanies......................................................125.MediaGeneral/RichmondTimes-Dispatch:Non-advertisers................................746.NorthJerseyMediaGroup:Rethinkingtheonlinestrate

8、gy................................76seCtionii:theneWspapernext(n2)innovationMethod