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ID:40086299
大小:2.90 MB
页数:96页
时间:2019-07-20
《Newspaper Next Blueprint for Transformation》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、EMBARGOEDUNTIL4PM9.27.2006BlueprintforTransformationTheAmericanPressInstitute’sgroundbreakingresearchintonewbusinessmodelsforthenewspaperindustry:Newwaystoseeopportunities,producesustainablegrowthandreshapeorganizationsforconsistentinnovationEMBARGOEDUNTIL4PM9.27.2006“Apowe
2、rfulwaveofdisruptionissweepingthenewspaperindustry,butitdoesn’thavetobeadisaster.Thereareatleastasmanygrowthopportunitiesasthreats,andcompaniesthatlearntothinkandactlikedisruptorscannotonlysurvivebutprosper.TheNewspaperNextapproachgivesthemthetoolstheyneed.”Dr.ClaytonChrist
3、ensen,HarvardBusinessSchoolAuthor,TheInnovator’sDilemmaandTheInnovator’sSolutionContents:What’shappening—andWhy?.......................................................................1seCtioniv:neWspapernextdeMonstrationprojeCts...........................63Introduction:TheD
4、isruptiveInnovationAdvisoryProgram....................................64introduCtion......................................................................................................21.TheBostonGlobe:Smalladvertisers......................................................
5、..........65seCtioni:situationalanalysis......................................................................52.TheDallasMorningNews:MasterMom.............................................................67A.Upheavalinthemedialandscape.......................................
6、................................63.EnterpriseNewsMedia:WickedLocal.com.........................................................69B.Understandingthepatternsofdisruption...........................................................94.Gannett/TheDesertSun:Structuresforinnovation.
7、..........................................71C.Theimplicationsfornewspapercompanies......................................................125.MediaGeneral/RichmondTimes-Dispatch:Non-advertisers................................746.NorthJerseyMediaGroup:Rethinkingtheonlinestrate
8、gy................................76seCtionii:theneWspapernext(n2)innovationMethod
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