7-11 Japan-Reinventing the retail business model

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1、CENTERFORMassachusettsINFORMATIONInstituteofSYSTEMSTechnologyRESEARCHSloanSchoolCambridgeofManagementMassachusetts7-ELEVENJapanCo.,Ltd.:ReinventingtheRetailBusinessModelKeiNagayamaandPeterWeillJanuary2004CISRWPNo.338andMITSloanWPNo.4485-042004MassachusettsInstituteofTech

2、nology.Allrightsreserved.ResearchArticle:acompletedresearcharticledrawingononeormoreCISRresearchprojectsthatpresentsmanagementframeworks,findingsandrecommendations.ResearchSummary:asummaryofaresearchprojectwithpreliminaryfindings.ResearchBriefings:acollectionofshortexecut

3、ivesummariesofkeyfindingsfromresearchprojects.5CaseStudy:anin-depthdescriptionofafirm’sapproachtoanITmanagementissue(intendedforMBAandexecutiveeducation).TechnicalResearchReport:atraditionalacademicallyrigorousresearchpaperwithdetailedmethodology,analysis,findingsandrefer

4、ences.AbouttheCenterforInformationSystemsResearchCISRMISSIONCISRgratefullyacknowledgesthesupportandCISRwasfoundedin1974andhasastrongtrackcontributionsofitscurrentResearchPatronsandrecordofpracticebasedresearchonthemanagementSponsors…ofinformationtechnology.Asweenterthetwe

5、nty-CISRRESEARCHPATRONSfirstcentury,CISR’smissionistoperformpracticalBTGroupempiricalresearchonhowfirmsgeneratebusinessDiamondClusterInternational,Inc.valuefromIT.CISRdisseminatesthisresearchviaGartnerelectronicresearchbriefings,workingpapers,Hewlett-PackardCompanyresearc

6、hworkshopsandexecutiveeducation.RecentIBMCorporationMicrosoftCorporationandcurrentresearchtopicsinclude:CISRSPONSORS2003ProjectsAetnaInc.°BusinessModelsandITInvestmentsAllmericaFinancialCorp.°GoverningITforDifferentPerformanceGoalsAllstateInsuranceCo.AstraZenecaPharmaceut

7、icals,LP°AssessingArchitectureBanknorth,N.A.°InfrastructureasVariableCostBiogen,Inc.°ManagingITRelatedRisksCampbellSoupCompanyCelanese2004ProjectsDetNorskeVeritas2°AssessingthePerformanceofAlternativeEMCBusinessModelsTheGilletteCompanyTheGuardianLifeInsuranceCo.ofAmerica°

8、ManagingtheNextWaveofOutsourcingIntelCorporation°ManagingITArchitectureforBusinessValueInternati