business model tutorialdoc

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1、天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632BusinessModelTutorial“Howcantheypossiblyunderstandwhatweneedwhentheydon'tunderstandwhatwedo?”-ManagerofacreditapprovaldepartmentTheaudienceforthisdiscussionissoftwareengineerswhodevelopsoftwareinfrastructureandappl

2、icationsforbusinesspeople.TableofContentsBUSINESSMODELS4RecognizingaModel4SelectingaModel4WhatHappenswhentheModelisWrong7WhatHappenswhentheProblemDefinitionisWrong8ModelsareRe-Usable9TheFallacyofGutFeelings9TheBusinessModelistheRequirementsSet10Customer11ServiceProvider11Gener

3、alizingtheModelofCustomerandProvider11CommonBusinessActivitiesacrossIndustries11THEFIRSTEND-TO-ENDTHREAD13Overview13Cases13Summary15DEFININGTHEBUSINESSPROBLEM,OR,WHAT'SANARCHITECTGOODFOR?16Introduction16Cases16WHATISASCENARIO?18WhataretheUsesofaScenariointherealworld?18Whatist

4、hepurposeofascenariointhecontextofasoftwareproject?18WhyYouWouldWantOne?19Whatis“In”and“notIn”AScenario?20WhatDoesAScenarioLookLike?23Summary23CONCLUSIONS24PhilosophicalView24OverviewSoftwaredevelopersareaveryintelligent,uniquepopulationthattendstofavortechnologybasedsolutions

5、tobusinessproblems.Becauseofourpredispositiontowardstechnology,wesometimeshavetroublerecognizingtheentirebusinesscontextoftheproblemthatwehavebeenaskedtosolve.Softwaredevelopers,likemanydoctors,aretrainedto“fixtheproblem”.Often,whateveryoneisfocussedonisnotthetrueproblem;itisj

6、ustasymptom.Anapproachthatrecognizesthebusinesscontextoftheproblemismorelikelytoresultinasuccessfulproject,ratherthanacancelledproject.Thebignightmareforasoftwaredevelopmentprojectisdefiningthebusinessrequirements.Whataretherequirements?Howdowegetthem?Howdowevalidatethem?Often

7、,softwareprojectsspendsixmonthstooverayearjustgatheringrequirements.Givenasoftwaredevelopmentprojectforabusinessend-usercommunity,abusinessmodelprovidestheprimaryleveragetoidentifyingthecorrectsolution.Furthermore,thebusinessmodelcanbeeasilyvalidated,whichprovidessomeinsurance

8、tothebusinessthattheyaregoingtogetvaluefortheirinvestment.Wha