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ID:40003841
大小:511.50 KB
页数:66页
时间:2019-07-17
《《国际商务英语函电》课件-unit1信函写作1》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、lessononebasicsofbusinessletters商务信函基础2021/7/251LearningObjectivesAfterstudyingthelesson,youshouldbeabletoKnowprinciplesofbusiness-letterwritingKnowpartsofabusinessletterLearnthestylesofabusinessletterLearnsomegeneraltipsofwritingabusinessletterbystudyingsampleletter
2、s2021/7/252I.BusinessLetter-Writing1.IntroductiontoBusinessLetter-WritingQ:Whatdoyouthinkistheimportanceofbusinessletter-writing?KeyTerms:InternationaltradeBusinesscorrespondenceBusinessnegotiationImportance:Businesslettersareofcrucialimportanceintheconductofbusiness
3、activities.Theyplayanessentialroleinacompany’scorrespondencewiththeoutsideworld.2021/7/2532.PrinciplesofBusinessLetter-Writing7“C”sCourtesy礼貌Consideration体谅Completeness完整Clarity清晰Conciseness简洁Concreteness具体Correctness正确2021/7/254Whatarethefunctionsofallbusinessletter
4、s?1)Toaskforandgiveareplytoanenquiry,offer,orderorcomplaint.2)Tokeeparecordofalltheimportantfactsforreadyreference.2021/7/255ElementsofBusinessLettersandTheirPositionsintheLetter:LetterheadReferenceNumberDateInsideAddressParticularAddressorAttentionLineSalutationSubj
5、ectLineorCaption_________________________________________________________________________________________________________________________________________________________ComplimentaryCloseSignaturec.c.PostscriptBodyoftheletter2021/7/256FullBlockFormat:齐头式LetterheadDat
6、e:____________InsideAddress__________________________________Salutation:___________________________________________________________________________________________________________________________________________________________________________________________________
7、_______________ComplimentaryClose,SignatureBody2021/7/257IndentedFormat:缩行式LetterheadDate:___________InsideAddress___________________________Salutation:___________________________________________________________________________________________________________________
8、___________________________________________________________________________________________________________________________________
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