10 Ways to Convert Customers

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1、Whenitcomestoconvertingmorecustomers...The“secret”tomoresalesisassimpleasunder-standingjustwhatyourbuyerwants(andexpects)fromyourbusiness.Businessesoftenhavemanycustomersbuyingtheirproducts,oratleasttoomanytogettoknowpersonally.Whenthat’sthecase,what’stobedone?Theanswer:Turn

2、torigorouslytestedresearchinSocialPsychology.Wearealldifferent,butinmanyinstancesourbrainsarepronetoreactinasimilarmanner,andunderstandingthesesubtletiesinthehumanmindcanhelpyourbusinessfindcreativewaystoethicallymovemorebuyerstowardssaying“Yes!”toyourproductsorservices.This

3、eBookincludes10studiesthatrevealsuchinsightsintothemindsofyourcustomers.Let’sdigin!21BreakingThrough“ActionParalysis”Weallknowthesmallthingsmakeabigdifferencewhenitcomestocopywriting.InterestingresearchbyDr.RobertCialdiniexaminedthedonationprocessoftheAmericanCancerSociety,a

4、ndhowaminutechangedelivereddrasticallydifferentresults.Italsorevealswhyit’simportanttoanalyzewhypeoplesay“no”,ratherthanalwayslookingatwhytheysay“yes.”3thestudyResearcherstestedthephraseusedtoenddoor-to-doordonationrequests,splittingthetestbetweentwodifferentvarieties:1“Woul

5、dyoubewillingtohelpbygivingadonation?”2“Wouldyoubewillingtohelpbygivingadonation?Everypennywillhelp.”subtledIfference,rIght?Thewordingmaybesubtle,buttheresultsweredrastic.4theresultsPeoplewhowereaskedthesecondlinewerealmosttwiceaslikelytodonate.%%28VS50Theresearchersconclude

6、d...difference,thesecondlinemakestherequestmoreapproachableforthoseinterestedindonating.PeoplearemorelikelytotakeactionwhenminimalthebestpartofthIswholestudyparametersareset.Thewordingchangedidnoteffecttheoverallamountthatthesecondgroupdonated.ThisPeoplemayaskthemselvesifthe

7、yhave“enough”meansthattheamountstheydonatedwereofthetodonateandwhetheritwillmakeadifference.Bysamevalueasthefirstgroup,despitebeingtoldclarifyingthat“evenapenny”couldmakeatheycoulddonate“evenapenny”.5ImplyingthatasmallactionbottoMlIneisagoodstartwillmakepeoplemoreateasetomak

8、eamove.Whenmakingarequestforpeopletotakeaction,clearlyidentifyaminimuminord