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《Trendstream-2011,Global State of Social Media in 2011》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、GlobalStateofSocialMediain2011SocialMediaWeek2011TomSmithtom@trendstream.netglobalwebindex.netToday:MacrooverviewofconsumeradoptionofsocialmediaandchangingimpactsHow:Mostdetailedglobalsurveyonconsumerinternetbehaviour,motivationsandattitudeseverconducted71Ksur
2、veys,4Wavesand23countriessincelaunchinginSeptember2009110Ksurveys,3Wavesand32countries,inthenext12monthsSocialMediahas90%reachedmass80%70%maturity60%50%40%30%20%UK:70%involvedin10%SocialMedia0%Wave1(July2009)Wave3(September2010)Combinedmonthlyinvolvementinsoci
3、alnetworking,blogging,micro-blogging,forums,videouploading:Wave1-3Thebigtrend:Majorshifttoreal-timeUsedmicroblogging+35%Managedsocialnetwork+29%Writtenanewsstory+9%Editedownwebsite+4%Writtenablog-2%VisitedForum/Chatroom-5%Source:Wave3Socialmediaactionsgrowth%v
4、swave1Movingfromthis:Tothis:Multi-platforminvolvementinemergingmarketsManageyoursocialnetworkprofileUsedamicrobloggingservice80%70%60%50%40%30%20%10%0%Activemonthlybehaviour.Wave3.Globaldata.Sample51KwebusersSource:Wave3September2010BlogsleadinAsiaWrittenyouro
5、wnblogContributetoaForum60%50%40%30%20%10%0%Activemonthlybehaviour.Wave3.Globaldata.Sample51KwebusersSource:Wave3September2010AllaboutFacebook?SocialNetworking:FacebookdominatesFacebookisthedominatingsocialnetwork,exceptinRussia,64%Netherlands,JapanandChina53%
6、wherelocalbrandsdominatePrivateinvitationonly45%45%39%39%37%35%34%32%30%20%17%15%15%10%6%2%Source:Wave3SocialnetworksusedinthelastmonthYoungpeopleandSocialNetwork-Updateyourstatus-Dailymarketers!leadreal-0510152025timeinvolvementMaleFemale16-2425-3435-4445-545
7、5-64FinancialServicesRetailProfessionalServices(Law,Accounting,Architectetc)Healthcare/MedicineManufacturing,EngineeringConstructionEducationGovernment(excludingEducation&Health)PoliceoArmedForcesAgricultureoMiningIT,Internet,Software,ComputeServicesTransport,
8、Logistics,DistributionTravel,Tourism,LeisureServicesAdvertisingmarketingomediaThisfrequentcontributionisexplodingMorethanonceaday+25%Micro-bloggingDaily+51%frequencyEveryotherday+2
