social_media_presentation_WestJet

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1、Ourflightplantoday•AbriefintrotoWestJet•WestJetsocialmediachannels•@WestJetTwittercasestudy•Twitterasmorethanasalestool.WestJettooktotheskiesFeb29,1996with200people,threeBoeing737-200s,andfivedestinations…WestJetNetwork1996WestJetNetwork2009OurvisiondrivesourpurposeOurvaluesguideourcult

2、ureWestJetsocialmedia•Extensionofourcultureandvalues•PromoteWestJetandWestJetVacations•Sharewhatwearedoing•Createawarenessandbuzz•AddvaluetotheWestJetexperienceWestJetsocialmediafunfacts•NumberofFacebookfans5,800•NewFacebookfansaddedperday20•First@WestJettweet21Jul,2008•NewTwitterfollow

3、ersaddedperday50•NumberofTwitterfollowers9,600•Average#ofTweetsperday10•Busiestsocialmediadaytodate17Oct,2009facebook.com/westjetTwitter:@WestJet#TweetDealJune28,2009•Objective1:Increaserevenue•Objective2:IncreaseTwitterexposure/followers•1day,15%off–webonly•Promocode:TWEET1•TravelfromJ

4、une28toOctober7•Inconjunctionwithafreeflightgiveaway•Follow@WestJetforachancetowin#TweetDealJune28,2009#TweetDealJune28,2009#TweetDealJune28,2009•20totalTweetsover2days•5TweetsrelatingtoTWEET1promo•Therestwere‘followus’Tweets•Contestrulespostedonwestjet.com•Startedusing#TweetDealhashtag

5、Resultsoffirst#TweetDealObjective1:increaserevenue•Bookingstrackedthroughpromocode•Salesovershadowedbyfreeflight•PromocodedilutedbyotherTweets•NotasmanynewbookingsasweanticipatedObjective2:increaseTwitterexposure/followersFrom3085followersto3807in2days–23%increase#TweetDealAugust18-20•P

6、romocode:TWEET2•3days,20%off•Webonlydiscount•TravelfromAugust18toOctober31#TweetDealAugust18-20#TweetDealAugust18-20•5of7totalTweetsover3-dayperiod•LeaveroomforRTs•LettheRTsdothework•Longertimeframeforawareness•NodilutionResultsofsecond#TweetDealExceededourexpectations#TweetDealcontinue

7、s•Wecontinuetouse#TweetDeal•NolongerexclusivetoTwitterdeals•Use#TweetDealhashtagtoannounceallseatsalesonTwitter#TweetDealLessonsLearned#TweetDeallessonslearned•Doonethingatatime•LeaveroomforRTsonallTweets•Makeitinterestingandyou’llgetexposure•Freeflights=followers•Discounts=sal