Methodology for Cognitive Testing of Translations in Multiple Languages

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1、STUDYSERIES(SurveyMethodology#2008-2)MethodologyforCognitiveTestingofTranslationsinMultipleLanguagesYulingPanAshleyLandreth1MarjorieHinsdale1HyunjooPark2AlisúSchoua-Glusberg1RTIInternational2ResearchSupportServicesStatisticalResearchDivisionU.S.CensusBureauWashington,DC20233ReportIssue

2、d:February19,2008Disclaimer:Thisreportisreleasedtoinforminterestedpartiesofresearchandtoencouragediscussion.TheviewsexpressedarethoseoftheauthorsandnotnecessarilythoseoftheU.S.CensusBureau.MethodologyforCognitiveTestingofTranslationsinMultipleLanguagesYulingPan,AshleyLandrethU.S.Census

3、BureauMarjorieHinsdale,HyunjooPark,RTIInternationalAlisúSchoua-Glusberg,ResearchSupportServicesPaperPresentedattheAmericanAssociationforPublicOpinionResearch62ndAnnualConference,Anaheim,CaliforniaMay17-20,2007AbstractWiththegrowthofmultinationalandmultilingualsurveys,pre-contactletters

4、andinformationalbrochuresaretranslatedfromthesourcelanguageintotargetlanguagestoconveylegallyrequiredinformationandtoencouragesurveyparticipation.Duetovariationsinlinguisticconventionsandcommunicationstylesacrosscultures,translatedmaterialsmayhavedifferenteffectsontargetpopulations.Ino

5、rdertoensurethattranslateddocumentsconveythesamemessagesandhavetheequivalentcommunicativeeffectasoriginaltexts,surveyresearchersneedtodevelopsoundmethodstopretesttranslationsintargetlanguages.ThispaperreportsastudyconductedbytheU.S.CensusBureauthatcognitivelypretestedtranslationsofsurv

6、eylettersandbrochuresinmultiplelanguages(Spanish,Chinese,Korean,andRussian).Thestudywasdesignedtoincludethefollowingsteps:organizeapanelofexpertsineachlanguageconsistingofsurveymethodologistsandlanguageexperts;adoptthecommitteeapproachintranslatinginterviewprotocolsfromEnglishintotarge

7、tlanguages;trainlanguageexpertsforcognitiveinterviews;conductcognitiveinterviewsinmultiplelanguages;andrecommendchangesfortranslationsthroughthepanelofexperts.Usingthisapproachanddesign,wesuccessfullyidentifiedasetofissuesthatarenotnormallyinformedbythetraditionaltranslation-reviewpr