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ID:39753885
大小:634.16 KB
页数:45页
时间:2019-07-10
《Lesson 1 -- Introduction to Sport Management (large)》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、IntroductiontoSportManagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementSportManagementandtheIndustry•SportManagementisamultidisciplinaryfieldthatintegratesthesportindustryandmanagement•Thesportindustryisestimatedtogenerateapproximately$350to$400billion/yearLESM538
2、--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementTopicsofInteresttoSMPractitioners•Sportmarketing•Facilitymanagement•Futuredirectionsinsport•Organizationalmanagementstructures•Employmentperspectives•Fundraising•Management•Conflictresolutioncompetencies•Finance•Leadership•Econom
3、ics•Sportlaw•Sales•PersonnelmanagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementManagementPrinciplesAppliedtoSM•Goalofsportmanagers–gettingworkerstodowhatthemanagerwantsinanefficientandcost-effectivemanner•Managementtheoryevolvedthroughtwophases–scientificmanageme
4、nt–humanrelationsmovement•Today–useoforganizationalbehavior–studyandapplicationofthehumansideofmanagementLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinition&History--ScientificManagement•Taylorism–workersshouldnotbedoingthesamejobdifferentways,butinsteadinthe“one
5、bestway”(mostefficientway)–managercangetworkerstoperformjobthe“bestway”byenticingthemwitheconomicrewards•i.e.,incentivesLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinition&History--HumanRelations•HawthorneStudies–socialfactorsintheworkplacewereimportant–jobsatisf
6、actionandoutputdependedmoreoncooperationandafeelingofworth•MaryParkerFollett–effective,motivationalmanagementexistedinpartnershipandcooperationLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementDefinitionandHistory--OrganizationalBehavior•Studyandapplicationofhumansideofma
7、nagement•Dealingwithmodernchanges:–downsizing–globalization–informationtechnology–diversity•HumanResourcesislastingcompetitiveadvantageLESM538--ManagingtheSportEnterpriseLesson1:IntroductiontoSportManagementFunctionalAreas•Sportmanagers
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