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1、ExecutiveSummary-November2007AStudyoftheEuropeanCosmeticsIndustryExecutiveSummaryPreparedfor:EuropeanCommission,DirectorateGeneralforEnterpriseandIndustryPreparedby:GlobalInsight,Inc.November2007ExecutiveSummary-November2007ContactInformationEmilioRossiManagingDirectorBusinessPla
2、nningSolutions,EuropeGlobalInsight,(Italy)srl.ViaS.MariaSegreta620123Milan+39028648130emilio.rossi@globalinsight.comAntoniaPrlicPrincipal1AdelaideStreetEastSuite2505,P.O.Box198Toronto,Ontario,M5C2V9Canada+1416682-7312antonia.prlic@globalinsight.comRobertHoffmanSeniorConsultant1Ad
3、elaideStreetEastSuite2505,P.O.Box198Toronto,Ontario,M5C2V9Canada+1416682-7311robert.hoffman@globalinsight.comExecutiveSummary-November2007I.BroadMarketStudyAnoverviewofthebroadcosmeticsindustry(alsoreferredtoasthecosmeticsandtoiletries(C&T)industry)intheEU,Japan,China,andtheU.S.r
4、evealsthatEurope'smarketsizeisalmostaslargeastheU.S.andJapancombined,duetoitslargepopulation.In2006,theU.S.cosmeticsmarketwas€38.2billion,whileJapan'swas€23.7billionandChina's€8.2billion.ThetotalEU27cosmeticsmarketwasvaluedat€63.5billionin2006.AmongtheEUcountries,Germanyhasthelar
5、gestcosmeticsmarket,valuedat€11.7billion,followedbyFrance(€10.4billion),theU.K.(€10billion),Italy(€8.8billion),andSpain(€7.4billion).Europe,U.S.,China,JapanC&TMarketSizes,RetailSalesPrice,2006,Totalmarket€136.2billionSwitzerland,1.6,1%Norway,1.0,1%EU12,5.9,4%China,8.2,6%EU15,57.6
6、,43%Japan,23.7,17%US,38.2,28%Source:Euromonitor,COLIPAStatisticsWorkingGroupPerCapitaSpendingTheaverageEU27percapitacosmeticsspendingis€128peryear.DenmarkandSwedenhavethehighestconsumptionofcosmeticproductsat€171,followedbySpainat€169andFranceat€166.SpendingpercapitaislowinGreece
7、andPortugalatjust€121and€104,respectively.Overtheperiod2000-06,therewassluggishpercapitaconsumptiongrowthintwoofthelargeEuropeanmarkets,FranceandGermany,andsomewhatbetterperformanceinItalyandtheUnitedKingdom.Incontrast,therewasstronggrowthinthehighpercapitaconsumptioncountrieslik
8、eDenmark,Sweden,Spain,andNorway.Usingaco
