An in-depth Study on the Animation Industry In the Philippines

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1、Anin-depthStudyontheAnimationIndustryInthePhilippinesPreparedby:CenterforBusinessandEconomicsResearchandDevelopmentDeLaSalleUniversityDr.LeonardoR.Garcia,Jr.ProjectHeadandMs.CarmelitaB.MasiganSeniorResearcherAUGUST17,20011TABLEOFCONTENTSpageListofTablesiiiListofAppendicesivExecutiveS

2、ummaryVIntroduction11.Theindustry31.1HistoricalBackground31.2DefinitionandscopeoftheIndustry71.3TechnologyInformation161.4JapaneseAnime191.5America’sWaltDisney221.6StructureoftheIndustry221.7LawsHindering/Facilitating281.8IndustryAssociations292.MarketPotential/ForeignMarketDemand312

3、.1MotionPictureProductionForwardLinkages312.2MotionPictureDistributionandProjectionForward31Linkage2.3InternationalDemandforFilmandAnimationIndustry32Professionals1995-20002.4MarketforAnimationMaterials332.5TheGlobalAnimationIndustrySituation343.SupplyCapability463.1MotionPictureDist

4、ributionandProjectionBackward46Linkage3.2MotionPictureProductionBackwardLinkage473.3OfferedServices473.4AreasofSpecialization483.5Expertise/TechnicalCompetenceofManpower493.6QualityandQuantityofTraining514.StrengthsandWeaknesses,OpportunitiesandThreats544.1Filipinosarecomfortablewith

5、theEnglishlanguage544.2FilipinosaredefinedandrefinedinTermsofOutput544.3Filipinos’ArtisticandCreativeSkillsareWorldClass554.4TechnologyandBudget5524.5Telecommunications554.6MarketingandInformationdissemination564.7TaxationandLackofIncentives564.8PerceptionofCheapLabor574.9Increasingc

6、ompetitionwithotherAsiancountries57offeringCheaperLabor4.10Theglobalentertainmentindustryasagrowthindustry574.11Threatofinternationalpacts/EconomicRecession574.12BrainDrain585.ActionPlansEnhancingCompetitiveness595.1Marketing595.2ContinuousTrainingandDevelopmentandEducation59ofCurren

7、tandProspectiveIndustryPersonnel5.3CurriculumDevelopmentinCollegiateEducationon60Courses5.4MarketDevelopmentandPromotionalStrategies615.5PromotionofFilipinoAnimationoutputsininternational61marketsthroughparticipationinInternationalAnimationFestivals5.6ResearchandDevelopment615.7Compe

8、titionontheL