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1、P1:GDB/GDWVoluntas[voluntas]PP209-342360July10,200112:58StylefileversionNov.19th,1999Voluntas:InternationalJournalofVoluntaryandNonprofitOrganizations,Vol.12,No.2,2001DonorReactionstoCommercialActivitiesofNonprofitOrganizations:AnAmericanCaseStudy1RobertD.Herman2;4andDeniseRendina3Thispaperraisestw
2、oquestions.Dodonorstononprofitorganizationscareaboutwhethernonprofitorganizationspursuecommercialactivities?Dodonorsmoreapprovecommercialactivitiesthatarerelatedtooradvancethemissionofanonprofitorganizationthanthosecommercialactivitiesthatdonot?Thepaperusesdatacollectedfromdonorsandvolunteerswithon
3、ehumanservicesnonprofitorganizationintheUnitedStates.Theprincipalconclusionsaretwo.Mostdonorsandvolunteershavelittleinterestinthesourcesofnonprofitorganizations’funds.Amongtherelativelysmallpercentageofdonorsandvolunteerswhoattendtouseofcommercialactivities,theuseofactivitiesthatareconsistentwitho
4、radvancetheorganization’smissionisapproved,andtheuseofcommercialactivitiesthatdonotadvancethemissionisrelativelydisapproved.KEYWORDS:nonprofitcommercialization;socialentrepreneurship;donorreactiontocommercialactivity.INTRODUCTIONTheconceptsofnonprofitentrepreneurshipandcommercializationareattract-
5、ingbothsubstantialpresscoverageandincreasingattentionfromthemanagersandleadersofnonprofitorganizations,atleastintheUnitedStates.Manyquestionsandissuesrelatingtononprofitentrepreneurshipandcommercializationremaintobemorefullyanswered.Onelittleresearchedissueiswhatarethereactionsof1Thisarticleisarev
6、isedversionofapaperpresentedattheInternationalSocietyforThirdSectorResearchconference,Dublin,Ireland,July5–8.2CookinghamInstituteofPublicAffairs,H.W.BlochSchoolofBusinessandPublicAdministration,UniversityofMissouri-KansasCity,Missouri.3KansasCityZoologicalPark,6700ZooDrive,KansasCity,Missouri.4C
7、orrespondenceshouldbedirectedtoRobertD.Herman,CookinghamInstituteofPublicAffairs,H.W.BlochSchoolofBusinessandPublicAdministration,UniversityofMissouri-KansasCity,KansasCityMissouri,64110;e-mail:hermanr@umkc.edu1570957-8765/0
