亚士霸Mr.Danilo专访

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1、哪里有水源，哪里就有亚士霸———亚士霸Mr.Danilo专访近日本报记者有幸对知名泳池品牌企业亚士霸的Mr.Danilo关于业内的诸多问题进行了采访，主要内容如下：Goodmorning,Mr.Danilo!Thankyousomuchfortakingtimeofyourbusyscheduleforgivingmethischancetointerviewyou.早上好，Mr.Danilo！感谢您百忙中抽空给予我们采访您的机会！AsiaPoolBusiness:Foryear’shardwork,SpainESPAhaswonthemajorindustrymarketofChina,an

2、dgainsthefullyaffirmationandrecognition.ArethereanydifficultiesthatyouevermetwhenyouledESPAgrouptapintoChinamarket?Whatwerethemajordifficulties?Howdidyouovercomeit?《亚洲泳池商情》：来自西班牙的亚士霸经过多年的不断努力占领中国大部分的市场，并得到行业认可和肯定。请问您在带领亚士霸打入中国市场可曾遇到阻力？主要的阻力是什么？您们是怎样解决的？Mr.Danilo：EspahasbeenpresentactivelyintoChinese

3、marketsincetheOpeningofChinaforoverseasin1998whenEspawithacorrectdistributionpartnershipplacedaconsistentlongtermstrategytopositionEspaProductsonthemindofCustomersasareliableandhighlevelqualityproduct.Theconsistencyofourqualityandtheunderstandingofcustomerneedshasbeenourmaindrivertoovercomethemarket

4、difficulties.ItwasalongtermworkingstrategyinordertoovercomethebarriersofbeinganewbrandintoChineseMarket.TodayEspaProductsenjoyapositionwhereCustomersrequireourproductswhentheylookforqualityandinnovation.早在1998年，亚士霸就以积极的姿态打入了中国市场，那时中国已经对海外市场开放。亚士霸采取了正确的分销合作、长期经营的战略，生产可信赖、高品质的产品以满足顾客需求。我们进入中国市场初期困难重重，

5、在重重阻力中取胜的法宝是：注重产品质量，持续关注顾客需求。除此之外，为了在中国市场打造自己的品牌，制定了长期的工作策略来克服各种困难。如今，亚士霸已取得不错的成绩，公司的高质量、有创新的产品也得到了很多消费者的青睐。AsiaPoolBusiness:HowdoesESPAseizetheopportunitytomaintaintheadvantageinvincibleinthisfiercecompetitionofthepoolaccessoriesindustry?《亚洲泳池商情》：目前做泳池设备的商家越来越多，您们是如何在激烈的竞争中保持自己的优势的？Mr.Danilo：·Maint

6、ainthequalitystrategyofferingaproductthatgoesbeyondtheCustomer’sperceptionaboutacceptablequality.·ProvidecontinuousinnovationontechnologyandproductdifferentiationtoallstakeholdersofSwimmingpoolBusinessinvolvedintoouractivities·Providealternativesofproductrangetappingthemainneedsofthesector·Continuou

7、simprovementonproductsandservices·BeingCustomerDrivenandunderstandwhatactuallythismeanswillalwaysprovideusacompetitiveadvantageamongourcompetitors·Beingprofessional,beingrespectful,BeingESPA贯彻高质量战略，生产