China’s automotive market - Accenture：中国的汽车市场——埃森哲

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1、China’sautomotivemarketHowtomergeintothefastlanewithconsumeranddigitalmarketinginsightsChina’sspectaculareconomicgrowthoverthepast20yearsisreflectednotonlyinatenfoldincreaseinitsgrossdomesticproduct,butalsointheemergenceoftheworld’sfastest-growingconsumermarketand

2、avibrant,burgeoningmiddleclass.AsincomesinChinahaverisen,sohaveanalystsofIHSAutomotiveestimateisstillquiteimmatureandconsumerChineseconsumers’interestinproductsthatvehiclesaleswillgrowbyahealthybehaviorsarecontinuallyevolving.thatwerepreviouslyoutoftheirreach.8.8p

3、ercentin2013andaverageaboutThereisstillplentyoftimeandplentyAutomobilesfallsquarelyintothis6percentyear-over-yeargrowththroughofroomforotherlocalandforeignautocategory.In2005,approximatelysix2020.Inthatyear,31millionpassengermanufacturerstocapturesignificantmillio

4、nvehiclesweresoldinGreatercarsandSUVswillbesoldinGreatermarketshare.AtAccenture,webelieveChina.In2012,thatnumberhadclimbedChina(seeFigure1).Bycomparison,theOEMsthatwillfarebestinChinatonearly19million,makingGreaterthesecondlargestmarket,Europe,arethosethatwilltrul

5、yunderstandChinathelargestautomobilemarketwillreportautosalesofonly23million.1theneedsandpreferencesofChineseintheworld.WhilethisexceptionalItisnotsurprisingthatautomobileconsumersandthengivethemwhattheycompoundannualgrowthrate(CAGR)manufacturersfromaroundtheworld

6、arewant—intermsofvehiclesandtheoverallof18.1percentisnotexpectedtoplacingChinaattheverycenteroftheircar-buyingexperience.continue,thereisnodoubtthatGreaterlong-termgrowthstrategies.Currently,Chinawillremainthenumberonecar-Volkswagenistheundisputedsalesbuyingnation

7、foryearstocome.Marketleader.However,theconsumermarketFigure1.WhileChina’sautomotivemarketgrowthiscoolingdown,itisstillexpectedtoreach31Mnewregistrationsin2020.GreaterChinaLightVehicleSalesDevelopment(2005-2020;MillionsofUnits)+6.3%30.331.029.528.526.9+25.2+48.1%18

8、.123.1%20.919.017.318.013.3+221.2%8.98.37.15.92005200620072008200920102011201220132014201520162017201820192020Source:IHSAutoInsightApril2013;AccentureRe