题目7正反方We should ban all tobacco advertising.

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1、7.Weshouldbanalltobaccoadvertising.Proporsition正方Definition:Tobaccoadvertisingistheadvertisingoftobaccoproductsoruse(typicallycigarettesmoking)bythetobaccoindustrythroughavarietyofmediaincludingTVcommercials,magazines,billboards,sponsorship,particularlyofsportingevents.Argument1香烟广告能够有

2、效促进香烟消费量，使更多的人来购买香烟Tobaccoadvertisinghaslargelyincreasedcigaretteconsumptionandtherearesomanyevidencesthatcanprovetabaccoadvertisinghasasignificanteffectonsmoking.Cigarettemanufacturesadoptedvariousmeanstopublicizetabacco,persuadingpeopletobuytheirproducts.Tobaccocompaniesusesuchadvert

3、isingtodrivebrandawarenessandbrandpreferenceamongstsmokers,inordertodrivesalesandtoincreasebrandandcustomerloyalty.Furthermore,cigarettemanufacturescontiunetoupgradeorimprovetheirproducts.Cigarettesthatoffer"lowtarandnicotine"causethesmokertosmokemoreortoinhalemoredeeplytogetthesamelev

4、elofnicotine.Forexample,Inthe1950s,manufacturersbeganaddingfiltertipstocigarettestoremovesomeofthetarandnicotineastheyweresmoked."Safer","lesspotent"cigarettebrandswerewidelyintroducedtomakepeoplebelievetheirhealthwillbefarlessharmedthroughthiswayofsomking.Lightcigarettesbecamesopopula

5、rthat,asof2004,halfofAmericansmokerspreferredthemoverregularcigarettes.(自己的亲身感受：亲人，比如爷爷、叔叔他们也采用了香烟过滤嘴，他们吸更多的烟)However,inspitethefactthattheideaofa"safer"cigaretteisabigquestion.AccordingtoTheFederalGovernment’sNationalCancerInstitute(NCI),lightcigarettesprovidenobenefittosmoker'shealth

6、.Argument2香烟广告形式新颖，非常创新，能够激发人们去购买香烟的欲望Tbaccoadvertisinginspirecustomer’sdesiretopurchasecigarettes.Theadsaresoattracitvethattheycanariseorstirupyourinnerdesiretojustlightacigarette.Letustakealookatthetobaccoadscampaigns1、TheadshavewonderfulsolgansExamples1)Oneofthemostfamoustelevisioni

7、ntheChristmastime,camefromanadvertisementforWinstoncigarettes.Theslogan"Winstontastesgoodlikeacigaretteshould!"provedtobecatchy,impressive,andisstillquotedtoday.2)anothercigarettebrandisJoeCamel.It’ssloganis"I'dWalkaMileforaCamel".Thisindicatesthatitisworthytoobtainacigaretteeventhro