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1、Copyright©2005byM.E.Sharpe,Inc.Allrightsreserved.Nopartofthisbookmaybereproducedinanyformwithoutwrittenpermissionfromthepublisher,M.E.Sharpe,Inc.,80BusinessParkDrive,Armonk,NewYork10504.LibraryofCongressCataloging-in-PublicationDataGargiulo,TerrenceL.,1968–
2、Thestrategicuseofstoriesinorganizationalcommunicationandlearning/byTerrenceL.Gargiulo.p.cm.Includesbibliographicalreferencesandindex.ISBN0-7656-1412-X(hardcover:alk.paper)1.Organizationalcommunication.2.Organizationallearning.3.Storytelling—Socialaspects.4.
3、Storytelling—Psychologicalaspects.5.Executives—UnitedStates—Interviews.I.Title.HD30.3.G3652005658.3—dc222004019153PrintedintheUnitedStatesofAmericaThepaperusedinthispublicationmeetstheminimumrequirementsofAmericanNationalStandardforInformationSciencesPerman
4、enceofPaperforPrintedLibraryMaterials,ANSIZ39.48-1984.~BM(c)10987654321Formymother,Gloria,whoselifehasbeenaconstantexampleformeandeveryonesheencounters.Thankyouforshowingmetheartsofcommunicationandlearning.ContentsListofTablesandFiguresixListofExercisesxiAc
5、knowledgmentsxiiiPartI.Frameworks1.Introduction32.AWorkingModelofStories73.OrganizationalCommunication:BroadcastingSignals244.CaseStudy:Dreyer’sIceCream425.OrganizationalLearning:BuildingBridges556.CaseStudies:DTEEnergyandJeffBukantz65PartII.Interviews7.Int
6、roductiontotheInterviews778.InterviewwithBerniceMoore,CTB/McGraw-Hill869.InterviewwithRobertKraska,DTEEnergy10310.InterviewwithSherrieCornett,Dreyer’sIceCream11811.InterviewwithMartyFischer,StarbucksCoffee13612.InterviewwithFatherMarus,WoodsidePriorySchool1
7、51PartIII.TheCompetencyMap13.IntroductiontotheCompetencyMap16114.TheCore17115.TheProcessRing19616.TheInteractionRing21117.Summary225Appendix:FolktaleIllustratingPrinciplesofActiveListening233SuggestedReading237Index243AbouttheAuthor253viiListofTablesandFigu
8、resTables6.1BreakdownofClassesatDTEEnergy687.1IndividualsandCompaniesThatParticipatedinInterviews797.2ResponsestoSurvey—PartI817.3ResponsestoSurvey—PartII8213.1SummaryoftheCompetencyMap16613.2TheRelati
