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1、TheParadoxesofGlobalisationAlsoeditedbyEricMilliotandNadineTournoisLESPARADOXESDELAGLOBALISATIONDESMARCHESAlsobyEricMilliotLEMARKETINGSYMBIOTIQUE:LACOOPERATIONAUSERVICEDESORGANISATIONSAlsobyNadineTournoisLEMARKETINGBANCAIREETLESNOUVELLESTECHNOLOGIESLABA
2、NQUE(withGuyTournois)LAMARKETINGFACEAUXNOUVELLESTECHNOLOGIESLACREATIONDEVALEURDANSLABANQUE(withMatthiasFischer)TheParadoxesofGlobalisationEditedbyEricMilliotandNadineTournoisSelectionandeditorialcontent©EricMilliotandNadineTournois2010Individualchapters
3、©thecontributors2010Preface©JacquesBarrot2010Allrightsreserved.Noreproduction,copyortransmissionofthispublicationmaybemadewithoutwrittenpermission.Noportionofthispublicationmaybereproduced,copiedortransmittedsavewithwrittenpermissionorinaccordancewithth
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5、tocriminalprosecutionandcivilclaimsfordamages.TheauthorshaveassertedtheirrightstobeidentifiedastheauthorsofthisworkinaccordancewiththeCopyright,DesignsandPatentsAct1988.Firstpublished2010byPALGRAVEMACMILLANPalgraveMacmillanintheUKisanimprintofMacmillanP
6、ublishersLimited,registeredinEngland,companynumber785998,ofHoundmills,Basingstoke,HampshireRG216XS.PalgraveMacmillanintheUSisadivisionofStMartin’sPressLLC,175FifthAvenue,NewYork,NY10010.PalgraveMacmillanistheglobalacademicimprintoftheabovecompaniesandha
7、scompaniesandrepresentativesthroughouttheworld.Palgrave®andMacmillan®areregisteredtrademarksintheUnitedStates,theUnitedKingdom,Europeandothercountries.ISBN978–0–230–27868–4hardbackThisbookisprintedonpapersuitableforrecyclingandmadefromfullymanagedandsus
8、tainedforestsources.Logging,pulpingandmanufacturingprocessesareexpectedtoconformtotheenvironmentalregulationsofthecountryoforigin.AcataloguerecordforthisbookisavailablefromtheBritishLibrary.LibraryofCongressCataloging-in-Publicat
