桂林人集团中式连 锁快餐发展战略研究论文

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1、高级管理人员工商管理硕士学位论文湖南大学硕士学位论文桂林人集团中式连锁快餐发展战略研究姓名申请学位级别：硕士专业：高级管理人员工商管理导教师：于坤章20051010高级管理人员工商管理硕士学位论文Abstractinrecentyears,theconsumptionofthefoodandbeverageofourcountryhasbeenincreasingrapidlywiththedevelopmentofthenationaleconomy.Ithasbeennearlytenyears'explorationsincetheChin

2、ese-stylefastfoodindustrycameintobeingandgraduallydeveloped.OneorseveralcomparativelyfamousChinesestylefastfoodchainbrandsalreadyemergeintheregionalrangeofourcountry.GuiLinRenGroupDevelopmentCo,Ltd“isacomparativelyfamousChinese—stylefastfoodchainbrandinregionalrange.Itencount

3、eredunexpecteddifficultiesandproblemsinthecourseofexploitationofdomesticmarket,causingitsslowdevelopment.Thus，thistest,basedonthesurveyofotherfastfoodmarketandfastfoodbrandenterprisesofdomesticmarketandforeignmarket,aswellastheinvestigationandanalysisofthecurrentsituationofth

4、edevelopment,aimstolearntheircourseofdevelopmentandenlargement,learnfromtheiradvancedexperienceandanalyzethecoursesrestrainingtheirdevelopment.Thenweanalysesthefeaturesoflocalmajorconsumers,searchfortherelationshipbetweendevelopmentmodeandmarketfeedback,concludeitsadvantagesa

5、nddisadvantagesindifferentmarketsandworkoutitsduobasiccharacteristicsoftargetmarkets.Wearrangechapteroneofthisarticleisaboutthebackground,significanceandresearchtrendoftheselectedtitle.ChaptertwoanalysestheexternalenvironmentthattheGuiLinRengroupfaces.Thischaptermainlyanalyse

6、sthetradetrend,thecompetitionfactors,thevariationtendencyofthefastfoodtrade,thedevelopmentpotentialityandtheexternalopportunityandthreatofthemarketetc.ChapterthreeanalysestheinteriorconditionsoftheGuiLinRengroup.Itdescribesthedevelopmentofthegroupandseekstheinsideadvantageand

7、inferiorposition.Chapterfour，basingontheformeranalysis,makesthedevelopmentstrategyoftheGuiLinRengroup,includingthestrategicobjective,thechoosingandorientingofthemarket,thedevelopingstrategictype.Chapterfivediscussedthatdevelopsimplementationandguaranteemeasure,andthinningfrom

8、company'sdecisionsystem，financialadministration,humanresourcesandmar