互联网时代英特尔公司企业转型分析与思考

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1、上海交通大学硕士学位论文互联网时代英特尔公司企业转型分析与思考姓名：王晓岚申请学位级别：硕士专业：工商管理导教师：王方华2001.1.7THEANALYSISREPORTOFINTEL，SCORPORATIONTRANSFORMATIONINTHEINTERNETAGEABSTRACTInmid1990s，theInternethasmadegreatimpacttoworldwideeconomicgrowthaswellasthecompetitionenvironmentofITindustry.HowtosurviveinthechangingInternet

2、environmenthasbecomeaseriouschallengeforthetraditionalITcompanies.ThispapergivesanintroductionandanalysisofIntel'scorporationtransformationcasethrough1998tonow，bycollectinglotsoffirst-handfactsanddataandusingtheanalysismodelandknowledgeofcorporationstrategymanagementandmarketingdevelopm

3、ent.Duringthecaseintroductionandanalysis，thispaperfocusesonseveralkeyelementsincludingchangingcompetitionenvironment,strategicchallenge,corporationmissionandbusinessfocusre-define，newstrategydeployment,etc.BasedonIntelcase,thispapergivessomeconstructivesuggestionsonhowtomanagecorporatio

4、ntransformationininternetage.Themajorsuggestionsinclude:‘‘aheadofchange"philosophy,howtoavoidnarrow-businessdamage,2-wayexpansionstrategy，horizontalwin-winapproach,andsomecriticalelementsduringcorporationtransitionmanamgent.InadditionaltoIntelcase,thispaperalsodiscussedtheexperienceandl

5、essonsfromacoupleofotherinternationalanddomesticITcompanieswhoaredoingcorporationtransition.Aswhatitdoesindevelopedcountries,InternetalsobringsopportunitiesandchallengestoChinesecompanies.TheexperienceandlessonsinthispaperwouldbehelpfulforChinesecompanieswhoarefacingthecorporationtransf

6、ormationchallengenow,KEYWORDS:Internet,CorporationTransformation,IntelCorporation，StrategydeploymentM13A论文：_h：联网W代英特尔公■^企业转®分祈思J?笫一部分、互联网时代的计舞机产业面临变革1,1汁算机产业的形成和演变：从纵向到横向20世纪15期半导体技术产牛了重大突破：最初是简单的真空电了i转，ZI5诞牛.了晶体符，随15是早期最简单的微处理芯片。这些微处理芯片取代晶休转，用-T■数字式电了-表等设备。1965年著名物理学家摩尔(GordenMoore)博士提

7、出了半导体业界著名的摩尔定律，指出半导体芯片所能容纳的晶体於数量每隔18个月将翻一番。这一华导休工业的重要定律6从1965年以来一次又一次地在实践中得到证实，从1971年的第一款4004微处理器面市后(这是一个当时仅被用于电了_计算机l^J的处理器），微处理器芯片技术代代更新，计算能力不断增强，计算成本不断下降，为新兴的计算机产业的形成奠定了基础。1i—!#-“‘inv—i{..-""'eoaBdiiii•力“i丨丨ji丨丨.一Z,VO'M10K图1.1:摩尔定律和英特尔微处理器芯片产品Chart1.1:Moore'sLawvs.Intelmicro