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1、WhatFacebookandTwitterMeanforNewsByAmyMitchell&TomRosenstielofPEJ,andLeahChristianofthePewResearchCenterPerhapsnotopicintechnologyattractedmoreattentionin2011thantheriseofsocialmediaanditspotentialimpactonnews.“Ifsearchingfornewswasthemostimportantdevelopmentofthel
2、astdecade,sharingnewsmaybeamongthemostimportantofthenext,”wewroteinaMay2011reportanalyzingonlinenewsbehaviorcalledNavigatingNewsOnline.Atthemoment,Facebookand,toalesserextent,Twitter,dominatethisintersectionofsocialmediaandnews.AswrittenaboutindetailintheDigitalcha
3、pterofthisreport,eMarketerreportsthatFacebookhad133millionactiveusersintheU.S.attheendof2011.Facebookdefines“activeusers”asthosewhointeractwithFacebookcontentatleastonceamonth.Despitedebatesaboutdefining“activeusers,”thereislittlequestionaboutthesite’spopularityori
4、ts“stickiness,”thedegreetowhichsomeusersaretherealot:Facebookusersspentanaverageof423minuteseachonthesiteinDecember.Bycontrast,aPEJanalysisofNielsenNetViewdataputstheaveragetimeonatop25newssiteatjustunder12minutespermonth.Evenin2010,allbutoneofthosetopnewssites,wit
5、htheexceptionbeingGoogleNews,obtainedaportionoftheirtrafficfromFacebook.Andin2011,FacebookfurtheredthenewselementofitsplatformwithdevelopmentsliketheSocialReader,whichallowsuserstofollow,readandsharenewswithouteverleavingthenetwork.HowmuchareconsumersrelyingonFaceb
6、ookfortheirdailynewsinformation,especiallyincomparisonwithusingsearchorgoingdirectlytonewswebsitesorapps?Andwhentheydogetnewsonthesenetworks,doesitcomefromfriendsandfamilyorfromnewsorganizationstheyfollow?Andfinally,howisthisnewsviewed?Anewsurveyreleasedaspartofthi
7、syear’sannualStateoftheNewsMediaReportprobesnewsconsumptionandhabitsondifferentdigitaldevices,includinghownewsconsumersusesocialmedia.Thebroaderfindingsarecoveredinacompanionspecialreportonmobiledevices.Thisreportexploresinmoredetailthefindingsastheyrelatetosocialm
8、ediaandnews.Itexploresnotonlytheextenttowhichsocialmediaareusedtoaccessnews,butalsohownewsbehavioronFacebookcompareswiththatonTwitter,andwhothese
