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1、MAY31,2012TwitterUse2012Overalladoptionremainssteady,but“typicalday”usagecontinuestogrow—8%ofonlineadultsnowuseTwitteronatypicalday.African-Americans,youngadults,andmobileusersstandoutfortheirhighratesofTwitterusage.AaronSmithSeniorResearchSpecialist,PewInternetProjectJoannaBrennerWebCoordinator,P
2、ewInternetProjectPewResearchCenter’sInternet&AmericanLifeProject1615LSt.,NW–Suite700Washington,D.C.20036Phone:202-419-4500http://pewinternet.org/Reports/2012/Twitter-Use-2012.aspxFindingsSome15%ofonlineadultsuseTwitterasofFebruary2012,and8%dosoonatypicalday.AlthoughoverallTwitterusagehasnearlydoub
3、ledsincethePewResearchCenter’sInternet&AmericanLifeProjectfirstaskedastand-aloneTwitterquestioninNovember2010,the15%ofonlineadultswhouseTwitterasofearly2012issimilartothe13%ofsuchadultswhodidsoinMay2011.Atthesametime,theproportionofonlineadultswhouseTwitteronatypicaldayhasdoubledsinceMay2011andhas
4、1quadrupledsincelate2010—atthatpointjust2%ofonlineadultsusedTwitteronatypicalday.TheriseofsmartphonesmightaccountforsomeoftheuptickinusagebecausesmartphoneusersareparticularlylikelytobeusingTwitter.Twitterusageovertime%ofinternetuserswhouseTwitter40%20%15%13%12%8%8%4%5%2%0%November2010May2011Augus
5、t2011February2012TypicaldayTotalSource:PewResearchCenter'sInternet&AmericanLifeProjectWinter2012TrackingSurvey,January20-February19,2012.N=2,253adultsage18andolder,including901cellphoneinterviews.InterviewsconductedinEnglishandSpanish.Marginoferroris+/-2.7percentagepointsforinternetusers(n=1,729).
6、SeveraldemographicgroupsstandoutashavinghighratesofTwitterusagerelativetotheirpeers:African-Americans—BlackinternetuserscontinuetouseTwitterathighrates.MorethanonequarterofonlineAfrican-Americans(28%)useTwitter,with13%doingsoonatypicalday.Youngadults—Onequarter(26%)ofinternetusersages18-29useTwi
7、tter,nearlydoubletherateforthoseages30-49.Amongtheyoungestinternetusers(thoseages18-24),fully31%areTwitterusers.1Wedescribeactivitiesona“typicalday”byusingdatawegatherfromrespondentsinanswertoquestionsweaskthemab