现代商务英语写作的基本原则

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1、ContemporaryBusinessWritingFundamentalsofModernBusinessWriting现代商务英语写作的基本原则BusinessLetterWriting商务信函写作ReportWriting报告写作BusinessEnglishWritingEstablishingBusinessRelations建立贸易关系InquiriesandRequests日常询盘Replies回复函DecliningaCounteroffer拒绝还盘Orders定单ComplaintsandClaims投诉与索赔Adj

2、ustmentstoClaimLetters索赔复函UrgingEstablishmentofLetterofCredit催证InvitationsandThank-youLetters邀请函与感谢信NotesandAnnouncements便条与通知LettersofApplication申请信Resume简历RecommendationLetters推荐信EstablishingBusinessRelations建立业务关系Establishingbusinessrelationsisthefirststepinatransacti

3、onininternationaltrade.Writingletterstonewcustomerstoestablishrelationsisacommonpracticeinbusinesscommunications.Generalinformationaboutacompany,includingthenameandaddress,canbeobtainedthroughthefollowingchannels:1.Banks2.Chambersofcommerce3.Advertisementinthemedia4.Comm

4、ercialcounselor´sofficeinforeigncountries5.ExhibitionsandtradeaffairsWhenyouwriteyourfirstletter,youshouldtellyourreaderhowyouobtainedhisorhernameandaddress,expressyourdesiretodobusinessandexplainwhatyouhopetobuyortosell.一.WehaveyournameandaddressfromtheCommercialCounsel

5、or´sOfficeofyourembassyinBeijingandarenowwritingtoyoufortheestablishmentofbusinessrelations.我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。1.Wehaveobtained/cometoknow/heard/learnedyournameandaddressfromourembassyinyourcountry.2.Weoweyournameandaddress/faxnumber/postcode/busines

6、sscope/products/E-mailaddresstoChinaCouncilforthePromotionofInternationalTradeinBeijing.二.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry.承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。例：WeunderstoodfromWorldB

7、ank/throughthecourtesyofCCPIT/ontherecommendationofAerChem,Inc./aftercontactingyourtradedelegationthatyouareoneoftheleadingimportersofChineseChemicalsandPharmaceuticalsinyourcountry.UsefulExpressions三.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.在北京的中国银行已把贵公司介绍给我

8、们了。例：Yournamehasbeenintroduced/suggested/broughtforward/giventousbyCitibank,Shenzhenoffice.四.Wehavethep