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1、现代商务英语写作AnoverviewFormsofWritingforBusinessCommunicationForInternalCommunication----Memo-Report-Staffnewsletter-Minutes-Notice-Circular-E-mail-QuestionnaireForExternalCommunication----Letter-Telex-Fax-Telegram-Leaflet/advert-Pressrelease-Invitation-E-mailPrincip
2、lesofEffectiveWrittenCommunicationEffectivewritingisveryimportant.Writingeffectivelycanreachthegoalweintended,withoutcausingmisunderstanding.Foreffectivewritingwemustconsiderthefollowingfactors:-theobjectiveofthecommunication-Intentionofwriting:forgivinginformat
3、ion,persuading,-Ortorequest,toinform?-Receiverofthecommunication-Relationshipbet.thesenderandrecipient-Therecipient’sbackgroundknowledge,experience--Whytocommunicate-Howtocommunicate-Isthecommunicationurgent,serious,dangerous,emotive,informative?--Theexpectedrec
4、ipientreacttothecommunication-Howwillthemessageaffecttherecipient-Theimportance,willtherecipientbeoffendedorangered?-Willitachievethedesiredaims?-Foreffectivebusinesscommunication,ahighstandardofuseofEnglishshouldbesetandmaintained.Businesstext/communicationmust
5、beeasilyandquicklyread,&itsmessagemustbeunderstoodexactly45asintended.Forreachingtheabovegoal,thefollowingguidelinesshouldbeapplied:-AppropriatelayoutTodisplaythebusinesstext,eg.Businessletters,memos,notices,etc.accordingtothestandardformat,withallnecessaryparts
6、oflayoutincluded.-LogicallyconnectedideasMakesureyourwringislogicallyandsuitablyconnected,sothereadercanunderstandyourideaandintention.-Correctgrammarandspelling-SuitablestyleandtoneThestyleandtoneofwritingmustmatchthemessageanditsreader.-Tactfullyorganizedinfor
7、mationInordertoreachyourgoal,yourinformationmustbewellorganizedandplanned.Forexample,yourintentionofwritingthemessageistopersuadeandconvincethereader/recipient,soyourinformationneedtactfulplanningandwordy.ACTUALLnowadays,forfastandsafereceiving,faxandemailaretwo
8、importantmeansofcommunication.Andforefficient,attentionshouldbegiventothefollowing:-Simplelayoutbutinformative-Useshortsentencesandsimplewords-Easytone,directUnitOneL
