商务谈判 business negotiation

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1、BusinessNegotiationPlan课程代码04C12课程名称商务谈判专业商务英语时间2016年6月组员崔梦瑶0134286杨霞0134290肖招兰0134288徐云娟0136228BusinessNegotiationPlanPartyA(seller):GreeElectricAppliancesInc.OfZhuhaiPartyB(buyer):HappinessHouseholdAppliancesInc.ofNewYorkDate:June6th,2016Venue:meetingroomofourcompanyNegotiationteam

2、:CuiMengyaoXiaoZhaolanYangMingXuFengLiTianDivisionofwork:MemberPositionResponsibletaskCuiMengyaoThe main negotiatorthemainrepresentativeofournegotiationteam,whoisdirectlyresponsetotheCEOandtitledtomakingfinaldecisionofthisnegotiation.XiaoZhaolanThe vice negotiatorShe’s responsible fo

3、r giving suggestions to the main negotiator and collecting the opinions of specialist within our company.YangMingThe recorderHistaskistomakewrittenrecordsduringnegotiation.XuFengThe legal adviseHe is in charge of negotiation disciplines and legal code.LiTianThefinancial personHe is i

4、n charge of clause on priceandfinancialproblems, and analyzing the tactics and purposes of the other party.Themeofnegotiation:Party B wouldliketobuy airconditioners from our company ,wewillnegotiatearoundthetwomainquestionsasfollowing:1. Thepriceandthe discount of  airconditioners2. 

5、Thewayofpaymentandthe time for goods deliveryBackground:1.ItisthefirsttimeforustocooperatewithHappinessHouseholdAppliancesInc.ofNewYorkwhichisastartupandwanttobuy3000setsofairconditionerfromcompany,ourpartyshouldnotonlysellourproductsandexpandourmarketwithreasonableprice,butalsobuild

6、uplong-timerelationshipwiththem.2.Currentmarketisbuyer’smarket,andcompetitiononairconditionersarefierce,whichmeansthatHappinessHouseholdAppliancesInc.ofNewYorkenjoymoreadvantageduringnegotiation.3.Bothoftwosideshaverelativelystrongintentiontocooperatewitheachother.pricingstrategy:Fix

7、cost1500Changeablecost1000Totalcost2500Expectedprofit1000Expectedprice3500Bottomprice3000Unit:RMB/setGoal:Generalgoal:ourpartyshouldnotonlysellourproductsandexpandourmarketwithreasonableprice,butalsobuilduplong-timerelationshipwiththem.Specificgoal:①satisfiedgoal:partyBacceptourprice

8、of3500RMBCIF