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1、BusinessnegotiationplanningIntroductionofaccompanyWeareoneoftheleadingexportersindomesticmarketspecializinginexportingcannedvegetableandcannedfruit,especiallyincannedmushroom,suchaswholebuttons，sliced，pieces&stemscannedmushroom.Wehavebeeninthislinefortenyears;thereforewecanprom
2、isethattheproductweprovideisofreasonablepriceandexcellentquality.WehavesoldourproducttomanycountriesandregionssuchasJapan,SouthKorea,andsomeotherAsiancountriesandourproductsarepopularintheselocalmarket.However,wewanttofindnewcustomersinsomeotherregionstoexpandourmarkettoincreas
3、eoursales.FindingaclientToexpandourmarketshareofourproducts,wemustdosomemarkersearchwhichisvitaltosuccessinournewmarkets.Tolookforanewgoodmarker,wemustconsidersuchfactorsaspoliticalandeconomicconditions,physicalandclimateconditions,socialconditions,traditionsandcustoms,existing
4、productsandstructureoftrade,geographyandcommunications,legalaspectsandsoon.Forexample,countrieswithdifferentpoliticalandeconomicsystemstakedifferentattitudetowardforeigntradeandtheirpolicesrelatedtoimportandexport,foreignexchangecontrol,customsdutiesmayaffectthedemandofourprodu
5、ctinlocalmarket.Moredetailed,SouthKoreaandNorthKoreatakeevidentlydifferentattitudetowardtheworld.Obviously,thecustomsandtraditionshaveanimportantinfluenceonwhethertheywillacceptthecannedvegetableswearetosellthere.Asaresult,togatheragreatvarietyofmarkerinformationforourreference
6、,wemustmastersomeefficientskillstofindouteverypieceofinformation.Therearesomeeffectivesourcesforustoknowaboutmarket.Firstly,specializedtradepublicationswhichcanprovidealotofinformationaboutmarketingchannels,tradepracticesandmarkettrends.Secondly,internationaltradecentralliterat
7、urewherewecancheckonmarketssurveyspublishedbyinternationaltradecentral.Thirdly,governmentdepartmentswhocanalsofurnishmarketingdata.Finally,exportpromotionorganization,privatebusinessfirms,banksandcustomsoffices.Aftermarketingsearch,weshouldconsiderhowtoestablishbusinessrelation
8、swithourpartner.WecanestablishitbyattendingtheExportCo
